Neelayam Sorte

I am a dedicated Communications evangelist with 22+ years experience across diverse sectors who defines key performance indicators for each communications channel, determining strategic campaigns, and leading branding functions. 

Throughout my career journey wherein I have been part of different profiles (individual contributor / team leader/ team player), I have made a successful contribution to establishing a critical interface between the clients, Communications managers, and the organization. I believe that my following attributes will serve to make me a successful applicant:

· Strategize and develop an integrated communication strategies plan for global partners in close collaboration with internal teams. Additionally, I provide support through External Communications (content management - digital & social media, leadership & corporate reputation management, newsletters, digital media management - podcast/ blogs, PR agency management, public relations/ press releases, CSR activities, vendor & spokesperson management, employer branding, leadership communication, website management, crisis communications, events & conferences), Internal communications, Intranet management, Employee engagement activities, Quarterly Newsletters, media reports on products/services for augmenting brand awareness and recognition for the organization.

· Organize and direct communications strategies for external initiatives, such as diversity and inclusive excellence, and sustainability. Lead the strategic development and tactical implementation of fully integrated communications activities and programs that promote brands, products, and services.

· Design culturally-driven communications materials, work with traditional and social media channels for delivering complex and matrixed communication projects

22+ years experience in Corporate Communications spanning across Banking, Financial Services, IT and Engineering Services sectors

Masters from JBIMS with specialisation in Marketing Communications. 

Bachelor of Commerce from Mumbai University