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Neeraj kumar

Neeraj kumar

Digital Marketing | Performance Marketing |GA4,GTM

Marketing / Advertising / Public Relations

Delhi, Delhi

Social

Services offered

Performance Marketing Specialist with 4 years of hands-on experience in managing high-impact paid campaigns across Google Ads (Search, Display, YouTube, Shopping), Meta Ads (Facebook/Instagram), LinkedIn Ads, and Amazon. Proven expertise in end-to-end campaign strategy, execution, optimization, and reporting across B2B, B2C, e-commerce, healthcare, IT, and political sectors. Proficient in data analytics tools and optimizing end-to-end paid media performance.

Campaign management
Digital marketing
Performance marketing specialist
Seo
Data analytics
Approximate rate: USD$ 25 per hour

Experience

Work Experience
❖ SPARX IT SOLUTIONS (Digital Marketing Executive) June 2023 - Present*
- Managed performance campaigns across Meta Ads & Google Ads, driving a 40% increase in app installs within 3 months.
- Built full-funnel campaign structures including cold/warm/hot segmentation and LAL audiences.
- Set up and validated tracking via Meta Pixel & Google Tag Manager, improving data accuracy by 30%.
- Executed B2B & B2C campaigns across IT, eCommerce, healthcare, and political clients.
- Managed monthly budgets up to ₹1,00,000+ and consistently reduced CPA through data-driven optimization.
- Improved website SEO, achieving 72% faster page speed and 24% growth in organic traffic.
- Delivered 100+ SEO content briefs and identified 25 high-potential keywords for 30% traffic uplift.
- Managed Amazon Brand Page campaigns and increased conversions by 15%.
- Enhanced Meta Ads performance by optimizing creatives, audience testing, bid strategies, and funnel-based segmentation.
- Improved Google Ads campaign efficiency through keyword optimization, negative keyword strategy, and Search/Display/YouTube performance audits.
- Strengthened ASO performance by optimizing metadata, improving keyword rankings, and coordinating with app teams for store listing enhancements.
- Led SEO technical checks, fixed indexation issues, and improved Core Web Vitals performance.
- Gained foundational exposure to Adobe Marketo, HubSpot Marketing Hub, and Pardot for basic marketing automation workflows.
❖ BaffleSol Technologies (Digital Marketing Intern) February 2023 – May 2023
- Managed Facebook, LinkedIn, and Instagram campaigns, boosting engagement and improving CTRs through A/B testing.
- Optimized paid ads using trend analysis and keyword expansion techniques.
- Tracked KPIs through Google Analytics and delivered weekly performance reports.
❖ LYB Technology (Digital Marketing Intern) November 2021 - May 2022
- Ran social media campaigns with consistent engagement improvements.
- Executed SEO activities for blogs and websites, enhancing keyword rankings and driving growth.
- Supported paid campaigns and delivered monthly reports on traffic, keyword positions, and ad metrics.

Education

Education
● Master of Business Administration (Marketing) – Delhi University (SOL), 2023–2025
● Bachelor of Commerce (Honours) – SGT University, Gurugram, 2018–2021
● CBSE (10th & 12th) – Kendriya Vidyalaya

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