
Nihit Sharda
Marketing / Advertising / Public Relations
About Nihit Sharda:
An alumnus from IIM- Calcutta, a seasoned Analyst Relations professional, digital & content specialist, leader, and strategist with a master’s in Marketing and IT.
I have worn many hats in my career -- as an Analyst, Advisor, competitive intelligence analyst, Alliances Marketer, Product Strategist, Digital media enthusiast, and content writer. As a result, my experience has taught me that my professional value boils down to the following:
-- While working with matrix teams around the world, I learned the art of defining & executing the go-to-market strategy, designing the campaign with effective comm. to activity level with a critical focus on messaging, value proposition and developing marketing collateral
-- Developing models and frameworks for the corporate strategy & explain larger forces that drive our various industries with program framework & value chain
-- I'm a multi-linguist of technology-driven business. I speak fluent geek, marketing, and technology.
I love making new professional acquaintances. Reach out to me, if you want to discuss technology, business, entrepreneurship, Social media & digital
Specialties: Analyst Relations, Advisors Relations, Allainces Marketing, Press Release, Go-to-market strategy & execution, Corporate Communication.
Experience
Launched the APAC, ANZ and ISA Analyst and Advisors program for Kyndryl and helped establish relationships with key 80+ Analysts and Advisors across goes.
Track and report out on analyst's & advisor's interests, activities, and segmentation to internal stakeholders.
• Leverage Cloud-based tools designed for Analyst Relations like ARchitect to track report statuses, analyst coverage, proactive outreach, insights/intelligence, etc. and collaborate with the team to ensure all the data is kept up to date.
• Work with AR & Advisors team to liaise and produce a targeted Analysts list.
Work on audience segmentation and segment analysts on Tier classification.
• Help the Global team US, APAC, A/NZ, India build prospective analyst's & advisors targeted list.
Content generation for Analysts and Advisors Briefing which includes strategic insights into sectors, geos and capabilities.
• Secure important analyst & advisor reports on industry trends and announcements to keep abreast of analyst perceptions about the market.
• Increase awareness of Kyndryl & knowledge-sharing with key influencers, advisors, analysts and firms in APAC, A/NZ, India that impact customers’ decision-making, purchases and technology stacks.
Drive market leadership in Analyst & Advisors Relations
• Establish an analyst's understanding of Kyndryl’s strategy, stability, expertise, differentiation, practice areas and ecosystem development.
• Develop productive relationships between Kyndryl executives, Advisors and Analysts, thereby driving conversations resulting in opportunity identification and discussions.
Education
MBA in Marketing and IT
Activities and societies: Leader of the Campus Recruitment board at IILM, persuaded students and peers to invite companies at campus for recruiting seniors.Activities and societies: Leader of the Campus Recruitment board at IILM, persuaded students and peers to invite companies at campus for recruiting seniors.
Was responsible for inviting leaders from the Corporates to give away lectures and share their experiences with the student community
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