Nikita OG

Monitored 1000+brand-related mentions on all social platforms and engaged with readers' responses through Twitter, Facebook and Instagram and OnePlus community forums
Responsible for uploading and maintaining proper technical documentation blogs content on client platform and execute data quality checks to ensure consistency and accuracy of reporting
Drove 10+ milestone celebration, rewards, exclusive benefit & beta program organic campaigns for loyal users by working closely with the marketing team. Deployed social media monitoring software's like Brandwatch, hootsuite, Talkwalker to target and track analytics and brand mentioning across leading social media channels and other platforms to drive visibility.
Worked with social media manager to provide creative ideas for content marketing and suggestions to update website to improve user experience Utilized and worked on Customer Experience Management (CEM) tools like One Direct and Zendesk in coordinating and monitoring customer experience operations.
Analyzed customer feedback on product ranges and new launches, as well as preparing reports.
Fostered 20% increase in customer loyalty by implementing interaction improvements by suggesting integration of chatbots on CEM platforms and captured its effectiveness real time.
Marketing and Social Media Marketing Coordinator
Times Internet (Economic Times vertical), Noida
Collaborated with sales, product management and web development teams to create SEO optimized marketing content across multiple platforms Contributed to design, inception and creation of digital content by working and coordinating with cross functional teams for promoting content on variety of social media accounts of ETBrandequity ETAuto, ETHealth ETdigitech verticals
Prepared, tested and scheduled daily email sends and setup tracking codes and executed email marketing
Designed event speakers and jury related post in mailer design with required text content
Strategized and implemented Setting up tracking codes for all social media posts and mailers circulated
Designed and created unique graphics for daily social media posts
Format and edit company E- Newsletters which was sent to approximately 10,000 subscribers
Generated e-mail Blasts, direct mailing materials and developed social media schedule calendar
Improved social media reach by optimizing social media pages and tracking engagement insights from dashboards.

Company: Dure Technologies, New Delhi

Role: Marketing and Communications Executive
Managed company social media accounts such as Facebook, twitter, LinkedIn, YouTube and created user – generated content and seeding content into social media automation tools such as sprout social, hoot suite as needed Spearheaded creation and maintenance of annual digital and social media content calendar
Interfaced with SEO techniques and conducted keyword research using tools like Google keyword planner, Moz, Google trends for optimizing 10+ website pages and articles and also collaborated with functional design teams to revamp website structure
Executed and handled high level client projects like World TB day campaign “END TB” for WHO (World health organization) and Stop TB Partnership.

Nutrition India Programme for Reckitt Benckiser and contributed to their online assets. Overtook responsibility to get web content resources published online Assisted in Launching optimized online adverts through Facebook campaign manager and used insights for regular feedback and reporting
Improved social media reach by revamping Facebook and twitter pages of Dure Technologies and increased Twitter and Facebook followers from 8000 to 10,000
Debuted new marketing strategies and developed video content for client's website and social media publications.

3 years of experience into social media marketing

MBA- General

Graduation: BBA