Nirmala Sivakumar

I have extensive experience and expertise with proven track record in
EdTech Product Management and Academics across GRE, SAT, ACT, PSAT, AP, GMAT, and several
other products.

• Manya Education – The Princeton Review
  2007 – Present (15 years)
  Product Development Specialist
  GRE, SAT, ACT, PSAT, AP, Career Counselling, Early Edge, Academic Tutoring (Cambridge & IB Curriculum)
  Jul 2018 – Present (close to 4 years – Full time)
  Responsible for providing product and content support for Manya GRE WordsApp, the
  first app for the company.
  Responsible for providing extensive product support for all the technical projects of the
  company.
  Responsible for creating the most relevant content (most frequently tested GRE words and
  assessments for retention) for the GRE WordsApp.
  Responsible for developing content for supplement materials for GRE, GMAT and SAT.
  Responsible for creating new product variants based on the need and requirements of the
  market.
  Responsible for extensive market and competition analysis on the products in the market,
  offers/discounts, market trends, consumer profile, etc.
  Responsible for enhancing the existing products for the expected outcomes for omnichannel
  learning, and are result-oriented.
  Responsible for doing critical research on adding new products to the portfolio such as Early
  Edge, Academic Tutoring (Cambridge & IB curriculum).
  Responsible for conducting robust product training for the sales and marketing teams across
  the organization to enhance product knowledge and immense confidence in sales.
  Responsible for product communication based on the latest updates, which helps everyone
  in the organization be aware of the news and announcements of the test providers.
  Responsible for creating dockets with valuable documents, which supports teachers for inclass
  delivery and documents support the sales.
  Responsible for maintaining a strong relationship with the Princeton Review (Manya is a
  master franchisee of the Princeton Review) for all the queries and support.
  Have worked with the Product Head on the long-term product roadmap, product strategies,
  and tactical planning.
  Supported Marketing as being an engaging speaker for webinars/seminars, moderating the
  panelist in expert sessions, Live online master classes, content writer for website pages,
  Blogs, Quora responses, etc
  Managed cross-functional team of teachers, developers, and designers; Supported sales,
  marketing, and operations teams.
  Regional Master Trainer – Telangana & Andhra
  Aug 2014 – Jul 2018 (4 years – part-time)
   Responsible for Score tracking and scores analysis for the region.
   Performing detailed analytics based on the CSAT report, QC reports, and the scores.
   Responsible for providing recommendations for product enhancement based on the
  outcome of the analysis.
   Responsible for understanding the regional demands and needs in terms of product and
  academics.
   Responsible for mentoring teachers in the region by providing constructive feedback for
  learning and development.
   Responsible for driving teachers toward a result-oriented outcome from the region.
  Master Trainer
  Aug 2012 – Jul 2014 (2 years – part-time)
   After completing rigorous training, I’m a Master Trainer for GRE, GMAT, and SAT certified by
  the Uber trainers, The Princeton Review, the US.
   Responsible for conducting certification training for new joiners (teachers) to deliver the
  right pedagogy, quality in class delivery, study plan and constructive feedback for the
  students to get their target score.
   Responsible for giving constructive feedback to the teachers to enhance their teaching skills.
   Responsible for mentoring the new trainers for learning and development.
   Responsible for supporting the Delivery team through quality checks and detailed quality
  reports.
   Responsible for supporting the Marketing team by being an engaging speaker in
  webinars/seminars and writing blogs and Quora responses.
  Trainer – Quant (GRE, GMAT, SAT, ACT, PSAT)
  Aug 2007 – Jul 2012 (5 years – part-time)
   Training students for GRE, GMAT, SAT, ACT – Quant
   Providing Study plan and constructive feedback for the students to attain their target scores.
  Content Work (15 years experience):
  Content Work – Marketing related:
   I have created hundreds of webpages related to GRE, SAT, ACT, PSAT, AP for Manya group
  website.
   Have created thousands of FAQs for the GRE, SAT, ACT, PSAT and AP.
   Have written several blogs related to the test prep products.
   Have given Quora responses for hundreds of questions.
   Have published two e-books for Manya’s marketing team: A complete study guide for the
  GRE, Four strategies to ace the SAT.
   Have given content for the marketing campaign landing page, webinar highlights/talk points.
   Have written content for the scholarship tests.
  Content Work – Math:
   Manya GRE Supplement book - harder practice questions for the GRE quant.
   Manya GRE Refresher material - soft copy used for refresher sessions where students recap
  the concepts with a few samples, just before the actual test.
   Manya GRE Booster material - soft copy used for booster sessions which helps students to
  get 325+ when they have reached 310+
   Manya GMAT additional practice book - hard practice for GMAT quant.
   Manya SAT handouts - 10 sets of handouts which has topic wise practice assigned as
  homework.
   Manya SAT Refresher material - soft copy used for refresher sessions where students recap
  the concepts with a few samples, just before the actual test.
   Manya ACT Refresher material - soft copy used for refresher sessions where students recap
  the concepts with a few samples, just before the actual test.
   Manya PSAT handouts - additional practice material (15 sets) assigned as homework.
   Manya GRE WordsApp - Vocabulary app for GRE students; I'm the brain behind this app for
  both content and features.
   

M.Sc., Mathematics from Annamalai University, 2001 – 2003
B.Sc., Mathematics from SDNB Vaishnav College, Chennai, 1998 – 2001