Nitin Bhasin
Technology / Internet
Services offered
As a UX Designer with 9+ years across SaaS, B2B, and Fintech, I specialize in crafting product experiences that are not just intuitive but deeply aligned with business outcomes.
My approach:
• Strategic UX Research grounded in decision-making
• Scalable design systems for product agility
• Leveraging AI to supercharge workflows and insights
Beyond the tools and pixels, I believe good UX is about asking better questions and finding clarity in complexity.
Experience
- Leading UX for a cross-business B2B platform, enabling scalable product publishing and seamless transactions
- Spearheaded AI integration into UX by adding predictive inputs, smart suggestions, and automation to key workflows
- Designing a packaging platform for complex, customizable configurations with high precision
- Leading UX for analytics and reporting tools that drive data-informed decision-making across teams
- Conducted deep research to build a powerful search experience supporting multi-business, account-level precision
- Delivered 20+ impactful projects across discovery, design, and implementation
- Improved task efficiency and satisfaction through hierarchy-driven flow redesigns
- Unified product experiences across teams by aligning stakeholders and scaling design systems
Education
Bachelor of arts, and has multiple Certification in User experience
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