Pavan Shahu

Currently Senior Technical Director at Foxtale, a D2C skincare brand providing efficacy in products.

An experienced E-Commerce Technical Head specializing in Product Strategy, Conversion Rate Optimization, Growth, D2C, and Shopify. Passionate about driving business success through innovative solutions and optimizing customer experiences.

In my previous roles, I embraced techno-functional responsibilities encompassing development, debugging, and analytics across diverse eCommerce platforms and ERP web applications.

An experienced E-Commerce Technical Head specializing in Product Strategy and Growth of D2Cs with increased topline by 200x Conversion Rate, 100x AOV, 40x in Prepaid Orders and slashing RTO while also improving profitability at a CM1 level significantly. Passionate about driving business success with my 7 years of total experience and through innovative solutions and optimizing customer experiences. I embraced techno-functional responsibilities between departments to provide expert technical advice for all areas of operations.

 Transformed startup from a 2-month-old to a thriving 1.5-year-old and counting, driving impressive growth in Conversion Rate, AOV, Prepaid Orders, and slashing RTO  Leading Technical/Engineering/QA teams and PMs & collaborate with cross-functional teams including Brand, UX, R&D, Analytics, SEO, and Operations  Analyze visitor funnels, automate e-commerce, and connect with AI for optimal performance  Construct functional and engaging flows to gather visitor data for targeted marketing campaigns