Pooja Panchal

Highly enthusiastic, energetic, and goal-oriented professional. Expert in marketing, branding, data analysis, and business decision-making based on Data and market research.

► 11+ years of experience in pharma marketing, new product development, product launches, sales analysis, forecasting, designing, and activating various campaigns and strategies for business growth. Worked in different therapies like Gynecology, CNS, Ortho, Opthal, Derma, Respiratory, Oncology, and Cardio-Diabetic.

► Planning, budgeting, training, and setting targets to ensure brand growth to grab the respective market share. Initiating marketing strategies for the portfolio, setting marketing priorities, and strategic promotional direction for brands.

CAREER HIGHLIGHTS
‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾
★ Awarded as Best Marketing Manager, Lead Trainer, and Best Campaign Initiator awards.
► Hands-on experience in different therapies in derma, respiratory, opthal, gynea, ortho, cardio-diabetic and onco.  
► Building connections with the sales force team and customers to enforce the execution of planned
marketing campaigns in the field.
► Experience in digital marketing that involves the marketing of OTC brands through online vendors i.e. Amazon, India Mart etc.

AREAS OF EXPERTISE 
‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾
► Product marketing and management 
► Data analysis and market research
► Brand Strategy & Implementation
► Project Management
► Digital marketing activation
► Business decision making

TECHNICAL SKILLS
‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾
► Market Research, Analysis & Data Collection by Python, R & POWER BI
► Analytical Visualization through i.e. Advanced EXCEL like VBA, Tableau and Power BI
► Experienced knowledge of Machine Learning
► Professional experience in Analytical tools like Regression, Time forecasting, Coggle, etc.

CERTIFICATIONS
‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾
► Certified by Google for successful completion of Digital marketing course.
► Certified by Google for Data Analytics Course (Coursera)
► Certified by Udemy for Entrepreneurship and Business Life Coach Certification
► Certified by Udemy for Business Branding Business Coach Certification
► Certified by Udemy for Consulting Business Succes

Responsible for designing and implementing marketing strategies for the brand portfolio of the Nutrition and supplement range.
Planning, budgeting, training, and setting targets to ensure brand growth to grab the respective
market share.
Providing training, product knowledge, and direction to the field sales team to ensure that they are
well-equipped with scientific and communication skills both.
Cross-functional engagement with inter-department teams like medical affairs, learning and
development team, R & D team (Research & Development) in the process regarding different
communications about products/Brands.
Developing brand plans/strategies for the product range along with a market penetration strategy
along with market research and competitor analysis.
Creating brand inputs for promotion like VA, LBL, Newsletter, flipcharts, or digital campaigns like
website or app launch or webinar series, etc.
Product forecasting, new product pipeline strategy (product development), new product pre-launch, and launch strategy and post-launch, new initiatives for product growth strategy.
Building connections with the sales force team and customers to enforce the execution of plan
the marketing campaign in the field.

MBA: Jamia Hamdard

B.Pharm: GGSIPU