Poonam Poladia

I am a nationally recognized, award‑winning Marketing & Communications leader with over 20 years of experience architecting transformational brand journeys for global MNCs across B2B, B2C, and D2C segments. My career is hallmarked by building high‑impact brands, driving digital transformation, and delivering multi‑crore business growth through strategic, insight‑led marketing.

As Assistant Director – Marcom at Endress+Hauser India, I spearhead end‑to‑end marketing operations, championing “digital democracy” and implementing cutting‑edge marketing automation, content systems, and e‑commerce ecosystems that make the organization future‑ready. I have successfully led 360° integrated marketing communication, strengthened brand equity, and contributed significantly to top‑ and bottom‑line growth through ROI‑driven campaigns, global content development, stakeholder engagement, and digital transformation.

I am known for building scalable marketing engines, developing powerful GTM strategies, and leading high‑performing teams. My initiatives have consistently delivered measurable impact—including e‑commerce revenue of ₹250+ Cr, brand score of 89% (highest in the segment), reduction of complaints by 98%, 17% YoY increase in marketing‑influenced orders, and a LinkedIn community grown to 47,000+ followers, ranking among the top three globally.

A passionate brand evangelist and customer‑centric strategist, I excel in PR, media planning, crisis communication, BTL/ATL campaigns, product launches, and large‑scale events. My leadership has been repeatedly recognized with multiple awards, including Best Customer Support Award, Best Marketing in Covid Award, Global Best Customer Award, and the Stellar Performance Award.

Beyond business impact, I am deeply committed to CSR initiatives, contributing to education, healthcare, and community upliftment projects across India.

Driven, analytical, and visionary, I bring a blend of strategic thinking, creativity, and execution excellence—ensuring brands stay relevant, impactful, and future‑ready in a rapidly evolving digital landscape.

With over 20+ years of progressive leadership in Marketing & Communications & Marketing have built a distinguished career driving brand transformation, digital innovation, and market growth across leading global organizations. At Endress+Hauser India, where I have grown from Senior Manager to Assistant Director – Marcom, I have lead end‑to‑end marketing operations, brand management, digital strategy, and communication programs aligned with global standards. My tenure is marked by executing high‑impact 360° marketing strategies, strengthening brand equity, accelerating digital adoption, developing global‑level content, and driving multi‑crore business outcomes through ROI‑focused initiatives.

My expertise spans GTM strategy, digital marketing, content leadership, stakeholder engagement, events, PR, and crisis communication, Brand Management & Marketing backed by a consistent record of measurable achievements—e‑commerce revenue growth, brand score elevation, complaint reduction, and increased customer acquisition. I have led integrated ATL/BTL campaigns, managed media visibility, influenced global marketing direction, and partnered with cross‑functional teams to drive business impact.

Earlier in my career, I held key roles at Jesons Industries, Saint‑Gobain Weber, Vidyut Metallics, and Nethost Solutions, where I advanced brand development, marketing communications, and product promotions across B2B, B2C, and FMCG sectors. My professional journey is further reinforced by multiple awards recognizing marketing excellence, customer‑centricity, leadership, and global impact.

I have completed the Marketing Analytics Program from the University of Virginia in 2020, strengthening your capabilities in data‑driven marketing, analytical decision‑making, and performance measurement. This advanced program enhanced your expertise in applying analytics to optimize campaigns, improve customer insights, and support strategic marketing decisions.

This was followed by a Post Graduate Diploma in Digital Marketing from Manipal University in 2019, which solidified my foundation in digital strategy, SEO/SEM, marketing automation, social media, and online consumer behavior—equipping me to lead digital transformation initiatives with confidence.