About Pranav Ashra:
A demonstrated record of marketing management and campaign development. Skillful at overseeing all stages of initiatives, building positive relationships and promoting products with innovative and forward-thinking approaches. Well-versed in tracking market trends and capitalizing on opportunities.
Experience
Zaamo E-Commerce Pvt. Ltd. — Senior Brand Manager
Oct’ 2021 - PRESENT
- Managed budgets of 1.5 cr to 2 cr a month, rolling out and scaling brand campaigns increasing first time purchasers on the platform by an average of 30% in the AMJ quarter.
- Was the account manager of 40 commercial brands and 20 homegrown labels, where I helped in decreasing CAC by an average of 24% and 40% respectively.
- Actively lead a team to onboard upwards of 100 brands, across categories of Apparel, footwear and accessories for the targeted segment ( 17 to 25), by pitching customer acquisition techniques and brand awareness strategies.
- Was part of the team responsible for designing Creator stores and Zaamo web store, making the UI more user friendly on the brand level increasing conversion rate by 2% for the entire platform.
- Developed POAs to improve campaign effectiveness by measuring brand’s performance and understanding key driving factors.
- Helped PR and marketing teams of celebrities to execute sourcing of more than 30 celebrities in a period of 2 months increasing new logins and daily active creators on the platform by almost 30%.
- Handled a team of 4 Jr. Brand managers to monitor product quantity, brand policies, account creations etc, to develop key strategies, reducing the cart abandonment rate by an average of 35% in a span of 11 months.
Education
Kirori Mal College, University of Delhi : B.Sc Mathematics (hons) CGPA : 8.1
Class XII : 94.5%
Class X : 94.2%
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