I am an Advertising-Branding-Corporate Communications professional with 23 years of experience. I am hands-on with the Internal-External-Digital-Social-Media-PR-Marketing functions of a typical enterprise. Brand, Identity, Copy and Content creation are my focus areas.
Head - Branding & Communication; Convener - Internships & Placement Council
Mahindra Ecole Centrale September 2008 - at PresentFrom joining at a Senior Managerial level in Corporate Communications at Tech Mahindra (a global IT leader ) in 2008, also the parent organisation of Mahindra Ecole Centrale (MEC), I moved into a lead role at MEC in 2014.
I head the Branding & Communications portfolio, and support Marketing and Admissions, Customer Relations, Hiring and Placement functions of an institution that heralds the Rise of the New Engineers in India. I now have an added responsibility to my portfolio as Convener - Internships & Placement Council at MEC.
I joined the Advertising & Communications vertical in the year 1995 and worked with leading agencies in South India, (both print and digital), before moving into corporate communications in February 2007.
B.A Hons English Literature; M.A. (Prev) English
KiroriMal College, Delhi University
1985 - 1990
(5 years) New Delhi - Delhi