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preety selvam

preety selvam

Creative director

Manufacturing / Mechanical

Tiruppur, Tiruppur

Social

About preety selvam:

Alumna of one of India’s premier fashion schools, with extensive experience across diverse product categories, including outerwear, lingerie, and home textiles. A passionate apparel professional with proven expertise in product development, merchandising, and sourcing. Skilled in transforming design concepts into commercially successful collections through innovation, quality focus, and strong market insight.

Experience

At Present - Product Development Advisor

VNH Private Limited, Chennai -Senior Manager - IHB, 2021-2024

Led the IHB Design function, managing product phases from conceptualization to merchandising across various categories (Men's, Women's, Infants', Loungewear, Kidswear, Nightwear, and Intimate wear). Collaborated with cross-functional teams on fiscal management, vendor relations, brand illustration, and compliance.

Sathyabama Institute of Science & Technology, Chennai - Assistant Professor, (2019- 2021)

Developed the curriculum and established the department, inaugurating the first student batch.
Evaluated student projects, ensuring compliance with timelines and budgets, while fostering communication and idea exchange.

Raha Production House, Chennai (Fashion Stylist, 2016-2019)

Designed and merchandised costumes for ad films and oversaw production and post-production.
Collaborated with styling assistants for set preparations and organized over 70 photo shoots.

Texport Overseas, Bangalore- Apparel Designer, (2012 - 2016)

Innovated jacket and shirt designs for top-tier brands such as Armani, Ann Taylor, and American Eagle Outfitters.
Led market research to forecast seasonal trends, styles, and cuts, aligning designs with consumer preferences.

Silver Crest Clothing Private Limited, Bangalore - Junior Designer, 2009 - 2012)

Designed 'Theme', an innovative Indigenous menswear brand.
Created an experimental men's collection featuring a new fabric blend, showcasing cutting-edge design and material innovation.
Analyzed trends to set the creative direction for the growth of the brand

Education

B.Des Textile Design

Nift- Chennai

PG Diploma in Fashion Designing SISI - Chennai

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