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Raghav Arora

Raghav Arora

Associate Product Manager at Meesho

Technology / Internet

Gurgaon, Gurgaon district

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About Raghav Arora:

*Highly motivated and experienced Product Management professional with close to 5 years of experience in e-commerce & supply chain *Proficient in using tools/query languages/scripting languages like Excel, Tableau, SQL, R/python etc. with Big Data.

 

Experience

Professional Experience:

1. Associate Product Manager- Meesho

Bangalore - September’20 - Present

Overview: Building products to enable seller growth at Meesho

●  Developed the self serve registration flow to acquire new sellers at Meesho to bring 2x

improvement in supplier visit to registration ratio

●  Integrated CRM tool in the supplier onboarding journey to bring 20% improvement in

supplier visit to registration ratio

●  Launched the seller referral program to leverage existing sellers base to increase

registration by 6%

●  Framed the onboarding journey and instrumented growth levers to help sellers achieve

early success on Meesho to improve activation rate by 2PP

2. Analyst - Product Management, Delhivery

Gurgaon - August’19 - September’20
Overview: Operations Analytics and Product Management for Last Mile operations at Delhivery

●  Revamped the Delivery Executives' incentive program to drive productivity (up by 14%) and reduce the cost per shipment by 12 %

●  Built the automated deployment of BAU reports to transition the reporting system from People dependent process (PDP) to System-guided process (SGP), saving significant manhours by 3X

3. Business Analyst, Mu Sigma

Bangalore - July’18 - August’19

Overview: Marketing/Product Analytics for the largest US Home Improvement Retailer

●  Set-up and analyzed the impact of multiple email marketing campaigns utilizing

appropriate Pre-Post or Test-Control framework, matching algorithms and lift measurement

techniques to improve AOV by 1.2X

●  Customer Personalisation: Developed an email marketing strategy that involves

understanding of customer purchase patterns and personalizing promotional content with products to up-sell and cross-sell to improve conversions by 1.5X

Education

Education:

2014 – 2018 B. TECH(Honors), Production & Industrial Engineering | NIT Jamshedpur

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