Raghu Nath

I am a digital marketing specialist with 4 years of experience and an e-commerce specialist with 1 year of experience. I seek a challenging role where I can utilize my expertise in developing and implementing successful digital marketing campaigns across various platforms. I am skilled in social media marketing, search engine optimization (SEO), and pay-per-click (PPC) advertising. Additionally, I am proficient in managing end-to-end e-commerce operations, from website design to product listing, and have experience using e-commerce platforms like Amazon. I am also adept at analyzing data and metrics to optimize e-commerce performance and drive sales growth.

E-commerce Specialist [Amazon Ads] Aug 2022 - Oct 2022
Valleypoint Technologies Pvt Ltd Chennai, India
 Oversaw and optimized weekly Amazon Sponsored Ad campaigns for multiple accounts, including management of ad groups, ads, keywords, bids, and budgets.
 Conducted in-depth research, using Helium 10 tool, including Keyword Research, Competitor Research, and Market Research, to enhance campaign performance and achieve a lower ACOS.
 Delivered regular updates and insights to clients and Account Managers, utilizing Search Term Reports and other metrics to drive improved results and increased up to 4-5% ROAS.

Digital Marketing Analyst Jan 2021 - July 2022
Deltamatics Solutions Pvt Ltd Chennai, India
 Assisted in executing cross-channel marketing efforts, including audience targeting, test set-up, tracking, measurement, and reporting.
 Advised on natural search strategies, reviewing company brand sites and implementing techniques such as keyword planning, meta data optimization, and link building.
 Optimized social media channels and web pages by implementing SEO best practices and conducting A/B testing on landing pages
 Conducted market research studies, utilizing analytical tools such as Google Analytics and others as necessary to analyse findings and generate insights.