Rajan Karthikeyan
Marketing / Advertising / Public Relations
About Rajan Karthikeyan:
Dynamic and results-driven professional with 15+ years of experience in data automation, CRM management, and business intelligence reporting. Proven expertise in designing and implementing ETL workflows using Alteryx, developing interactive dashboards in Power BI and Qlik Sense, and optimizing SQL/VBA-driven data processes. campaign management, and marketing analytics.
Experience
- Data Automation & ETL: Streamlined workflows in Alteryx, reducing turnaround times and improving reporting efficiency.
- Business Intelligence: Designed dashboards and reports in Power BI/Qlik Sense for actionable insights across global markets.
- CRM & Marketing Analytics: Managed end-to-end CRM data processes, campaign reporting, and customer conversion analysis.
- Leadership & Agile Delivery: Skilled in leading cross-functional teams, UAT testing, and Agile project execution.
- Technical Expertise: SQL optimization, MS-Access database programming, VBA macros, HTML/XML conversions, and email marketing tools.
Education
Degree of Master of Science in Statistics April ‘04
Honours Diploma in Software Engineering (HDSE), first class with Honours April ‘05
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