Rajinikanth Pasula

Digital Marketing Manager (Dual Role: Marketing + Test Engineer Support) 
Kaara Info Systems | Hyderabad | 05/2022 – Present
 

Key Achievements & Responsibilities:

• Developed and executed integrated digital marketing strategies across SEO, SEM, social media, and email, driving brand awareness and consistent lead generation.
• Managed Google My Business profile, ensuring up-to-date information, improved local search rankings, and increased customer engagement.
• Conducted extensive keyword research, optimized website structure, metadata, and internal linking, improving SERP rankings and organic traffic.
• Managed performance marketing campaigns across Google, Meta, LinkedIn platforms, optimizing cost-per-lead (CPL) through structured testing and smart targeting.
• Led social media strategy across LinkedIn, Facebook, Instagram Pinterest, Tumblr, achieving increased engagement and follower growth.
• Streamlined content creation using AI tools like ChatGPT, Google Gemini, Midjourney, Copilot, and v0.dev to produce blogs, social posts, creatives, and ad copy.
• Monitored and responded to online reviews to drive positive brand sentiment and reputation.
• Created weekly performance reports using GA4 and Search Console.
• Supported the Test Engineering team for core banking solutions by performing SDLC, functional testing, bug tracking, and regression analysis.

Digital Marketing Specialist Skandha IT Services | Hyderabad | 06/2021 – 04/2022

• Managed company social media platforms and executed branding initiatives.
• Supported Google My Business optimization efforts to improve local visibility.
  Implemented SEO tactics and email marketing campaigns using Mailjet.
• Supported reputation management and improved online visibility.Digital Marketing Executive 

Medicodesk Health Tech Pvt Ltd | Hyderabad | 03/2018 – 05/2020

Key Projects: Dr. Gowds Dental, Sri Sri Holistic Hospitals, Dr. Manoj Homeopathy, Radiance Hair Transplant, E-Care Health.

• Executed on-page and off-page optimization; achieved multiple first-page SERP rankings.
• Managed Google My Business profile to maximize lead generation and boost local search performance.
• Conducted competitor analysis and optimized content using WordPress.
• Managed Google Ads and Google Business profiles with a focus on leads and conversions.
• Generated detailed client reports using Google Analytics and Search Console.
• Used tools like SEMrush, Ahrefs, Moz, and SpyFu for research and performance tracking.
   

Appeals Analyst UnitedHealth Group | Hyderabad | 01/2016 – 02/2017

• Analyzed medical claims for compliance and accuracy.
• Coordinated with internal teams for documentation and reporting.

• BSc (MSCs) – Pragathi Degree College, Osmania University | 2012–2015
• Intermediate (MPC) – Pragathi Junior College | 2010–2012