Ranjith V

I am a result oriented professional with 21 years of rich experience in Channel Sales Distribution, Modern Retail, (B2B & B2C), Marketing, Brand Promotion, Go to Market Strategy, New Product launch, Competition Analysis,  Key Account management, New Business development, Product Management and Team Management.

Expertise in customer segmentation, brand positioning and communication strategies that helps the brand to connect more emotively to the consumers. Increase loyalty accounts and establish strategic partnerships to increase revenue. Contribute in devising & executing a robust marketing and communication approach (Through-Partner and To-Partner Programs) to drive demand, market visibility, Merchandise and increased awareness. Adept in designing & rolling out customized digital strategies for companies to deliver best ROI and elevate brand presence.

Having Outstanding track-record of managing and developing Key Accounts, Appointing Channel partners, Brand Promotion, New Product Launch, Institutional sales, Participation in Tender, Accelerating growth & Achieving desired goals of the Organization.

Business Head – Asianet Consumer Electronics & Broadband Sales, South India.

Asianet Satellite Communications Ltd. Cochin, Kerala Nov 2018 - Present

• Pioneering complete range of LED Smart TVs for Consumer Electronics, Commercial Displays, Hospitality LED TVs, Custom Display Solutions, Smart Magic Android box, Android Chrome Cast Dongles, etc.
• Stimulate sales through channel sales, distributors, modern retail stores and large-area retail chains.
• Accelerated sales from $240 million to $520 million annually through continuous training, innovative promotions, product marketing and sales review process.
• Developed market entry strategy, volume/value share in existing retail outlets and expansion of untapped market segments.
• Served 4 OEM/ODM suppliers and managed inventory, production, pricing and business strategy for CE products.
• Developed and managed a business strategy for B2B Biz. New distribution partners and system integrators were identified, implemented and developed.
• Established strong business links with corporations, hospitality and key government. Accounts such as CSD / CPC / INCS canteen.
• Own P&L and manage end to end consumer lifecycle for the business vertical.

Head Corporate Sales – Asianet Broadband Kerala

Asianet Satellite Communications Ltd. Cochin, Kerala. 

• Developed and implement effective sales strategies for Enterprise solutions broadband Internet services, Leased line, Managed WIFI solutions & SDWAN projects.
• Managed the complete P & L, Sales & Business Development, Customer Service, and Revenue collection functions for the Broadband division with accountability for profitability. 
• Maintained long-term relationships with C-level executives, key decision makers/CXOs for identifying potential clients for achieving sales targets. 
• Supervised and managed a team of 2 KAMs and 15 DSTs, Corporate DSA’s & Franchisees to achieve business goals.
• Conduct market research and analysis to identify emerging trends, customer needs, and competitive offerings.
• Maintain and track records of sales funnels, forecasts, customer interactions, daily sales reports & performance analysis.
• Accelerated sales from $120 million to $280 million annually through innovative sales and marketing strategies.

Manager - Govt. Institutional Sales 

LG Electronics India Pvt. Ltd. Cochin, Kerala  April 2017 – June 2018

• Drive Corporate, SME & Govt. business through Channel Partners, SI's & Distributors in the State of Kerala. (viz. LED TV, Hotel TV, Professional Display Solutions, Video Wall, Smartphone, Refrigerators, Washing Machine, AC, Microwave Oven, Digital Camera, Audio Video equipment)
• Identified, appointed, trained & enabled AV/SI partners/ dealers & Distributors to implement AOP.
•     Lead a team of 2 RSOs and 20 SSEs to ensure the efficiency and achievement of individual, team/branch goals.
• Facilitate live demos to decision-makers with well-articulated & impressive presentations.
• Maintain relationship with key clients & Influence buyers with a Consultative Sales approach with right product mix.
• Develop product line-up, inventory planning, product mix, demand vs. supply, stock liquidation & payment collection for the region.
• Achieved sales growth of 40% and operating growth profit of 25% in 2018.

Défense Supplies

• Drive sales in Canteen Stores Department (CSD), Central Police Canteen (CPC), Navy and Air force canteens across Kerala.
• Monitored sell-out trends, tracking display plan, review merchandise activity, shelf share, display compliances, promotions management and stock replenishment.
• Regular order tracking to ensure timely dispatch of orders, Primary vs Secondary sales and payment collection.

Zonal Operations Manager – Modern Retail

Technokart  India Ltd. (Videocon Group Retail) Cochin, Kerala Sep 2016 - April 2017  

• Steering business operations of Digiworld Exclusive Brand Stores, Dealer network in Kerala.
• Comprehensive strategic planning, goal setting, business development, network management, expansion of new franchisees. (FOFO stores)
• Managing the entire sales process, product marketing, brand management, forecasting, supply chain and merchandise management of major brands viz., Samsung, Whirlpool, Hitachi, Blue Star, IFB, Philips, Videocon, Godrej, Onida, Sansui, Hyundai, Kenstar & Electrolux.
• Monitor and mentor 2 BMs & 10 Executives, ensured team efficiency & target achievement.
• Finalization of prices with principals for purchase of stocks, segmentation of models & price promo-mix for meeting consistently growing market share as per GFK.
• Ensure appropriate sales and display share Franchisee stores for strong brand presence, ensure vibrant display and visibility of brands.

Manager – CE Corporate & Hospitality Business

Samsung India Electronics Private Limited, Cochin, Kerala   April'08 – Nov' 2015

• Handled complete array of Consumer Electronics business in Corporate & SME segments through Dealers, Channel Partners, Distributors and System Integrators in Kerala State. (viz. LED TV, Hotel TV, Professional Display Solutions, Video Wall, Tablet phones, Smartphone, Refrigerators, Washing Machine, AC, Microwave Oven, Digital Camera, Audio Video equipment).
• Supervise and guide a team consisting of 2 RSOs and 15 ISDs to ensure team efficiency and goal achievement
• Identified, appointed, trained & enabled AV/SI partners & Distributors to achieve AOP.
• Developed product line-up, inventory planning, product mix and demand vs supply, stock liquidation & payment collection for the region.

Defence supplies 

• Started & expanded Consumer Electronics business in Canteen Stores Department (CSD), Central Police Canteen (CPC), Navy and Air force canteens.
• Monitored sell-out trends, tracking display plan, review merchandise activity, shelf share, display compliances, promotions management and stock replenishment.
• Regular order follow-up to ensure timely dispatch of orders, Primary vs Secondary sales and payment collection.

Key Account Manager – Corporate / SME Sales

Bharti Airtel Limited, Cochin, Kerala   Oct' 06 – April' 08

Maintain, manage & grow business from Key Accounts by ensuring the sale of corporate Post-paid GSM Mobile schemes, High-Speed Data Cards and Fixed Wireless Phones, Up-selling Blackberry Handsets, Dongles & VAS.

• Managed a team of 2 Sales Managers, 20 Key Account Executives and 5 Channel Partners/DSA.
• Built & maintained long-term Relationships with the Key Decision Makers / CXOs. Drafted and executed the sales plan, product presentation, product launch & market development.
• Managed a client base of 80k corporate subscribers with the lowest churn rate of 2%.

Key Account Manager - Corporate / SME Sales

Asianet Satellite Communications Limited, Cochin, Kerala   Oct' 04 – Oct' 06

• Administered sales and marketing of Asianet Data line Internet Broadband services, Wi-Fi Solutions, Optical Fibre Cable Services, Server Co-Locations, Data Centre Solutions & VOIP Services.
• Led a team of 2 Team Leaders and 15 Sales Executives through 4 DSA's to drive the business.
• Generated new business through cold calling & continuous penetration of existing accounts.
• Devise and implement sales promotion activities and prepared competitive tariff plans as a part of market development and brand building.

Marketing Manager – ISP Division

Spectrum Softtech Solutions Private Limited, Cochin, Kerala  Aug' 02 – Aug' 04

• Spearheaded sales and marketing of Spectrum Optical fibre Internet Leased Line Services, Dial Up services, Server Co-Locations, Data Centre Solutions, VOIP and Web Solutions.
• Led and trained the sales team of 10 DST's to achieve pre-set sales targets. 
• Formulated preliminary quotations, cost & budget proposal.
• Provided pre-sales support, RFP's, solutions, white Papers, proof of concept & demos.
• Pioneered the successful launch of numerous Internet Ventures viz., Tie-up with local cable network operators for launching dedicated OFC internet connectivity & Server co-locations. 

Territory Manager - Solar and Telecom 

Solaris Systems Private Limited, Cochin, Kerala  Jun' 00 – Jul' 02

•  Handled sales & marketing operations for promoting Telecom and Solar photo voltaic products.
• Allocated Targets and Territories to the Sales team and monitoring them. 
•  Appointing Distributors and Dealers in the areas of Trivandrum & Kollam district. Conducted training sessions, Dealer meets and Demonstrations. 
• Maintained constant rapport with the customers for referral business. 
•  Responsible for achieving region wise monthly Individual & team targets.

1998 - 2000    MBA Marketing from Madurai Kamaraj University

1996 - 1998   M.Com Finance from University of Kerala

1993 - 1996    B.Com Accounting from University of Kerala