Rashmi Chotia

Managing UA - Gaming

A results-driven User Acquisition and Monetization specialist with over 3 years of experience in the gaming industry, complemented by 2+ years in digital campaign and event management. Proven success in driving mobile game growth through performance marketing, app store optimization, and revenue generation via ad monetization.

Key Highlights:

Managed UA budgets of $75K–$90K/month across platforms like Google Ads, Meta, Unity, AppLovin, TikTok, and ironSource.

Optimized campaigns for ROAS, CPI, CPE, and LTV while launching and scaling over 150+ games, including global releases.

Spearheaded ASO efforts that boosted organic installs and visibility in app stores.

Collaborated with creative teams daily to develop high-performing ad creatives based on analytics and trends.

Drove $1M+ in ad revenue and scaled monetization from $800 to $70K/month using mediation tools like ironSource and MAX.

Hands-on experience in ad waterfall design, A/B testing, campaign tracking via Adjust, and data analysis with tools like Excel and Google Analytics.

Prior background in event and campaign management at YourStory, working with clients like Netflix and Dell.

I hold a Master of Business Administration (MBA) in Finance and Digital Marketing from Garden City University, completed between 2016 and 2018, with a CGPA of 7.2.