Ravichandra Prakash

Dear Sir/ Madam,

I am submitting my curriculum vitae for the job opening with your esteemed organization

I am a Dynamic, Result-oriented and ardent Senior Media Associate with an impeccable career record of 6+ years having profound dexterity in developing digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition. Excellent at Planning and executing all web, database marketing, email, social media, and display advertising campaigns. I am aspiring for new challenging assignments in an environment where technical growth is possible by constantly updating knowledge and working with cutting edge technologies and being a resourceful asset. 

With the high capability to deliver a greater value proposition to stakeholders in the global platform and perform beyond expectations, I am seeking strategic avenues with organization repute to demonstrate my attributes and contribute effectively, providing valuable contributions 

Synopsys of my skills and experience includes the followings

• Wizardry proficiency to Design, building, and maintaining social media presence. Contributing to marketing effectiveness by addressing short-term and long-range issues. 
• Measure and report performance of all digital marketing campaigns and assesses against goals (ROI and KPIs). 
• Deft at Identifying trends and insights, and optimizes spend and performance based on the insights.
• Wizardry command in Brainstorming new and creative growth strategies through digital marketing. Plan, executes, and measure experiment and conversion tests. Collaborates with internal teams to create landing pages and optimize user experience. 
• Excellent at evaluating end-to-end customer experience across multiple channels and customer touch points. Identifies critical conversion points and drop off points and optimizes user funnels. 
• Proven capabilities at maintaining digital marketing staff job results by recruiting, selecting, orienting, training counseling, disciplining employees; planning, monitoring, and appraising job results. 
• Developing digital marketing staff by providing information, educational opportunities, and experiential growth opportunities. Precipitator of change, strategic evangelist, exuberant in leading complex digital change organizations 
• Benefactor, mentor to confluence cross-functional collaborations with internal/external cross-geo stakeholders, planning, and organization at a strategic level with the ability to handle complex, dynamic, fast-moving, vibrant & multitasking environments.
• Exceptional written and oral communication skills, including effective questioning, listening, presentation skills, superior analytical, quantitative and conceptual thinking skills.

With all my expertise, on-job training, and experience, my skills are perfectly honed to contribute to the vacant position with effectiveness yielding high performance in your esteemed organization

Please refer enclosed curriculum vitae for further details. 

Awaiting your positive response in anticipation

Thanking You

Your’s Sincerely

Ravichandra P

• Responsible as Sr. Media executive owning the set-up, management, and execution of several of our top accounts, while maintaining a high-quality standard for the Advertising Operations department to ensure 100% accuracy and to exceed client expectations.
• Own the overall media plan, offline and digital media - what to do, when to do, how much to spend
• Adopt latest innovations in media to build the brand and drive performance marketing campaigns effectively
• Managing all deliverables of media agencies - media buying, social analytics, media strategy
• Monitoring all different media effectiveness metrics and optimizing campaigns to meet brand and business goals.
• Implement, review and QA creative assets, tags and tracking codes to ensure proper delivery and tracking of campaigns.
• Exploring different brand partnerships and content partnerships opportunities to drive various brand goals
• Collaborating with brand and sales team to improve the conversion rates across the funnel, thereby decreasing the overall CPA
• Building internal knowledge of best practices by medium, content, target group 
• Collaborating with team members by providing guidance on how to continually improve operational processes, supporting systems and communication channels where needed.
• Building and running complex, highly personalized campaigns across all channels in Clinch Platform.
• Floodlight Tags Creation, Floodlight QA, and pixel implementation.

Bachelor of Engineering