Rithu Sneha

During my internships, I launched and managed the brand’s Instagram page from scratch, creating 50+ reels and posters to boost engagement. I also built a website for Arusuvai, designing the layout and writing blogs and website content to enhance brand storytelling and SEO performance. Additionally, I researched e-commerce solutions, liaised with vendors like Shopify, and coordinated with package designers to develop market-ready packaging. I also optimized customer usage of IoT and AI-based solutions for water and energy management by conducting a market survey of 35+ B2B customers, deriving actionable insights, and supporting customer success specialists through 37 site visits and detailed analysis. My efforts boosted social media presence by 47% through an engaging walkthrough video and professional poster designs, strengthening business development and customer success initiatives.

Pursued a Master’s degree in Business Administration (MBA) with a focus on Marketing and Strategy, gaining expertise in market analysis, customer relationship management (CRM), and digital marketing strategies. Conducted research projects on consumer behavior, and hands-on experience in social media management, branding, and business development through internships and freelance projects.