beBee background
Marketing / Advertising / Public Relations
New Delhi
Ritika Goyal

Ritika Goyal

Marketing Analyst & Customer Success Manager
New Delhi, New Delhi


About Ritika Goyal:

Dear Hiring Manager,

I am writing to express my strong interest in the position of Marketing Analyst/ Marketing Manager & Customer Success Manager.  With my background in online media, communication skills, and analytical abilities, I am excited about the opportunity to contribute to the mission of helping businesses thrive in the digital landscape.

Over the years, I have honed my skills in online media and developed a deep understanding of how businesses can leverage digital advertising solutions to achieve their goals. The JD highlights the importance of building strong client relationships, conducting market analysis, and tailoring product offerings to meet the unique needs of clients. These are areas where I have excelled in my previous roles.

In my current role at HiCounselor, I have had the privilege of managing a diverse portfolio of clients. I have a proven track record of delivering exceptional results for my clients by providing strategic guidance and ensuring they get the best return on their investment. I am confident that my experience and expertise align perfectly with the responsibilities outlined in the job description.

One of the aspects of the role that particularly excites me is the opportunity to work with a dynamic and collaborative team. I am a firm believer in the power of teamwork and innovation, and I am eager to bring my creativity and strategic thinking to the table to help our clients succeed. The prospect of working cross-functionally with various teams, including Acquisitions, Product, Program, and Same-store teams, is something I find incredibly appealing.

I am also drawn to customer satisfaction and its dedication to helping businesses of all sizes thrive. I share this passion for delivering outstanding customer service and building long-lasting client relationships.

In conclusion, I am enthusiastic about the possibility of contributing to the growth and success of our clients. I am confident that my skills, experience, and dedication make me a strong fit for this role. I welcome the opportunity to discuss in more detail how I can contribute to the company's continued success.

Thank you for considering my application. I look forward to the opportunity to speak with you further.

Ritika Goyal


Marketing Analyst & Customer Success Manager at HiCounselor (Nov 2021 - Present):

  • Collaborated with US companies for candidate placements and marketed HiCounselor with a data-driven approach.
  • Monitored and evaluated marketing campaign performance, including KPIs like conversion rates, customer acquisition costs, and ROI.
  • Utilized data trends to create predictive models for future marketing outcomes.
  • Conducted A/B tests to assess marketing strategy effectiveness.
  • Successfully placed 70 candidates within 2 months as a Customer Success Manager.
  • Conceptualized a candidate profiling platform and collaborated with software development companies for real-world projects.
  • Enhanced the candidate's data management platform and managed 50+ campaigns to increase social engagement.

Marketing Product Manager at Wheebox (April 2021 - Sep 2021):

  • Collaborated with Product and Marketing teams to transform the Learning Management System (LMS) and drive revenue growth.
  • Led the revamp of the flagship LMS to make it mobile-friendly.
  • Developed and executed marketing strategies, including market research, customer needs analysis, and value proposition definition.
  • Conducted market analysis to identify opportunities and competitive landscape.
  • Implemented marketing campaigns across various channels.
  • Worked closely with the product development team to align features with customer needs.
  • Contributed to achieving 10 lakh+ monthly revenue.

Senior Manager - Sales, Marketing & Partnerships at CoHo (Jan 2018 - April 2021):

  • Drove B2B and B2C sales and marketing efforts, nurtured customer relationships, and secured key partnerships.
  • Maintained revenue stream, exceeding INR 73+ lakhs per month.
  • Established successful partnerships with companies like TATAGroup, Policy Bazaar, Infosys, and more.
  • Demonstrated a track record of exceeding goals during challenging times.
  • Collaborated on property procurement and improved sales processes.
  • Led the sales team and revived business during challenging periods.
  • Forged strategic B2C alliances with brands like 1 MG, Sleepy owl, Swiggy Daily, and more.


  • Colorbar Cosmetics Pvt Ltd (Sep 2016 - Jan 2017): Marketing Executive responsible for product marketing and customer engagement.
  • Spencers Retail Ltd (April 2016 - May 2016): Marketing Executive focused on promoting Spencer's mobile application.
  • IMS Learning (June 2015 - March 2016): Business Development Executive involved in student counseling and record maintenance for MBA and BBA courses.

My experience showcases a strong background in marketing, data-driven decision-making, customer success, and partnerships across various industries, which can be valuable in roles involving strategy, marketing, and business development.


MBA (Marketing)

  • Institute: IBS Gurgaon
  • Board/University: ICFAI
  • Year: 2018
  • Percentage/CGPA: 6.8/10

B.Sc (Maths Hons.)

  • Institute: Vivekananda College
  • Board/University: Delhi University
  • Year: 2015
  • Percentage/CGPA: 70%

XII (12th Grade)

  • School: St. Xaviers, Delhi
  • Board: CBSE
  • Year: 2012
  • Percentage: 77.4%

X (10th Grade)

  • School: St. Xaviers, Delhi
  • Board: CBSE
  • Year: 2010
  • Percentage: 8.0

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