Rohit Tembe

A results-driven marketing professional with extensive experience in developing & leading large marketing communication and design teams. Skilled in designing and executing integrated ATL, BTL, and digital marketing campaigns that align with brand strategies and increase product awareness. Focused on driving performance through creative & impactful content, funnel optimization, and leveraging the latest trends in social media and influencer marketing. Adept at creating best practices and brand guidelines, utilizing data-driven creative analysis to drive cost efficiency and deliver exceptional results. A confident and dynamic leader who inspires and motivates teams to achieve their full potential.

Responsibilities
Develop & lead a large marketing communication team.
Responsible for designing ATL, BTL, Digital Marketing, Brand Campaigns, Strategies & Marketing Communication.
Built and maintained the brand’s visual guidelines as brand guardian
Responsible for in-house audiovisual productions and liaising with external ad/production agencies.
Responsible for handling social media of existing and new products & companies joining the umbrella for 6 months 
Help UI/UX team build Design System for Phabel & HealthPe apps.
Created best practices with the help of creative analyses and market research to reduce Customer Acquisition Cost (CAC).
Achievements
Executing two major brand campaigns, one digital and one TV campaign back to back.
Optimized creatives/creative pipelines resulting in faster and better output, resulting in a direct positive impact on ROAS.
improving the follower/subscriber count and engagement with an  improved content strategy

2013-2014
International Post Graduate Diploma in Photography
National Institute of Creative Communication
Bengaluru, Karnataka, INDIA

2010-2013
Bachelor of Arts (Hons.) 
History - Honors & 
English Literature - Subsidiary
Institute for Excellence in Higher Education 
Bhopal, Madhya Pradesh, INDIA

2007-2010
Diplom in Design
Communication Design
(Left the Course in 6th Sem)
DJ Academy of Design 
Coimbatore, Tamil Nadu, INDIA

2006-2007
Higher Secondary School
Fine Arts (Painting) and History
Demonstration Multipurpose School Bhopal, Madhya Pradesh, INDIA