Roopakiran Yeluri

With over 8 years of dedicated experience, I am a seasoned marketing professional known for crafting compelling narratives and driving impactful strategies. Specializing in product marketing and customer experience, I excel in leveraging market trends and consumer insights in creating innovative campaigns that resonate deeply with audiences.

My expertise spans across diverse industries, from consumer goods to financial services, where I have consistently demonstrated a flair for strategic planning and execution. My collaborative approach ensures seamless integration with cross-functional teams, fostering synergy that enhances brand visibility and customer engagement.

Passionate about driving business growth through creativity and data-driven decisions, I am adept at developing comprehensive marketing strategies that elevate brand positioning and accelerate sales. My commitment to excellence and customer-centricity defines my approach, making me a trusted leader in delivering measurable results and driving continuous innovation.

Product Marketing Consultant
Recordent Pvt Ltd | Feb'22 – Present (2.5 years)

• Spearheaded the development and execution of comprehensive marketing strategies for Recordent’s  offerings, aligning with the company’s vision to empower businesses and individuals in managing credit risks.
• Collaborated with cross-functional teams including product, sales, and engineering to craft compelling go-to-market plans that resonate with target audiences and drive product adoption.
• Analyzed market trends, customer feedback, and competitive landscapes to inform product positioning and messaging, ensuring differentiation in a competitive market.
• Led initiatives to create tailored marketing content, sales enablement materials, and thought leadership pieces, driving brand awareness and engagement.
• Developed and managed strategic campaigns across digital and traditional platforms, resulting in a significant increase in customer acquisition and retention.
• Utilized customer insights to shape product features and enhancements, ensuring alignment with market demand and improving overall user experience.

PGDM/MBA in Marketing and Operations
M.S. Ramaiah Institute of Management | 2016

• Specialized in Marketing and Operations, acquiring a robust understanding of key business functions and strategic marketing principles.
• Developed a strong foundation in market research, consumer behavior, product management, and operational efficiency.
• Actively participated in case studies, live projects, and internships, applying theoretical knowledge to real-world business challenges.
• Collaborated with peers on various marketing strategy projects, honing skills in market analysis, campaign planning, and operational optimization.
• Engaged in leadership roles within the student council, contributing to event organization and student engagement initiatives.