Sakshi Shah

Marketing operations professional with 2+ years of experience blending analytical rigor with creative execution. Proven track record in campaign coordination, CRM operations, data-driven insights, and social media content strategy. Skilled in building marketing workflows from scratch, market researc, managing cross-functional initiatives, and leveraging tools like Salesforce, Sales Navigato, Excel, and Canva to drive business outcomes. Seeking a hybrid marketing role that combines strategic analysis with creative campaign execution.

 **Business Analyst** | InfoAnalytica, Inc. | Ahmedabad  
*April 2025 – Present*

**Marketing Operations & Campaign Management:**
- Spearheaded end-to-end business development campaign from inception, designing multi-channel outreach workflows and coordinating execution across BD, BI, and marketing teams
- Developed and maintained campaign performance trackers and CRM databases using advanced Excel and Salesforce, ensuring data accuracy and workflow efficiency
- Conducted competitive research and market analysis across tools, platforms, and industry segments to inform strategic marketing decisions

**Data Analytics & Insights:**
- Analyzed campaign engagement metrics and customer feedback data, preparing weekly performance reports and actionable insights for leadership decision-making
- Implemented AI-assisted feedback segmentation process to extract customer sentiment patterns from survey responses
- Identified process gaps and recommended workflow optimizations that improved data hygiene and operational clarity

**Creative & Content Strategy:**
- Managed social media content creation and posting for restaurant/cafe brands, including Instagram reel editing, graphic design in Canva, and trend-aligned caption writing
- Balanced creative output with analytical tracking, monitoring content performance metrics to refine strategy

 

### **Digital Marketing Intern** | Triffid Marketing Pvt. Ltd. | Ahmedabad  
*June 2023 – August 2023*

**Multi-Channel Marketing Execution:**
- Contributed to integrated digital marketing campaigns across social media management, influencer marketing, SEO, email marketing, and content creation teams
- Coordinated influencer marketing initiatives by sourcing creators, managing communications, collecting performance data, and analyzing engagement ROI

**SEO & Website Optimization:**
- Collaborated with UI/UX designers and content writers to structure and optimize client website architecture, improving user experience and search visibility
- Conducted SEO audits, keyword research, backlink analysis, and on-page optimization to enhance organic rankings

**Email Marketing & Database Management:**
- Built targeted email prospect database of 500+ contacts for fashion brand using Snov.io, segmenting lists for personalized outreach campaigns
- Tracked email campaign analytics and A/B testing results via Google Analytics

**Platform & Tool Proficiency:**
- Managed brand presence on Pinterest and Quora through consistent content posting and platform-specific engagement strategies
- Utilized marketing automation and analytics tools including PhantomBuster, Semrush, Rival IQ, Google Analytics, Google Ads, and Facebook Ads Manager
 

**MBA in Business Intelligence**  
B.K. School of Professional & Management Studies, Gujarat University | *August 2022 – April 2024*

**Bachelor of Arts (BA)**  
St. Xavier's College (Autonomous), Ahmedabad | *July 2019 – April 2022*