About Sandeep Nair :
Specialties: internal and external communication, strategic change communication, digital communication, leadership communication, crisis communication, media relation
Experience
Aragen Lifesciences Pvt Ltd., Hyderabad – A global Contract Research, Development and Manufacturing Organization (CRDMO) providing integrated discovery, development and manufacturing services to the pharmaceuticals and biotech industries across US, EU and APAC with research and manufacturing facilities in India and US and an employee base of around 5000 employees.
Director – Marketing and Corporate Communication, October/2021 onwards
Lead 360O integrated business communication across new age digital, traditional print, media & PR, social media, internal communication, leadership communication
Develop annual strategic communication plan and budgets for all business verticals in line with the organizational goals and oversee its execution
Drive consistent branding across all communication collaterals
Engage and influence key industry stakeholders and media to create a positive brand image of the Company and increase brand and leadership visibility and share of voice
Oversee development of various print, digital and other collaterals including storytelling, content tonality, adherence to brand guidelines
Work closely with the CXO offices to drive organizational communication
Develop business unit-specific marketing plans and execute them within agreed budgets
Syngene International Ltd., Bangalore – A 6000-employee global scale Contract Research and Manufacturing Organization providing integrated discovery and development services for New Molecules across various industries.
Associate General Manager (Corporate Communication), April/2015 to September/2021
Member of the Senior Leadership Team (SLT) with responsibility for strategizing and executing a strong communication plan in line with the business goals and objectives.
Lead a 3-member team to effectively execute communication activities for Syngene, including digital and social media communications, media engagements, corporate branding and positioning, employee branding and communications, crisis communication, leadership profiling
Implement a strategic PR program aimed at increasing visibility for the corporate brand as well for profiling the leadership team in appropriate forums; identify media engagement opportunities and pitch relevant stories to nurture a compelling story
Liaise with media houses and industry bodies to identify speaker opportunities in relevant industry events for the leadership team
Work closely with HR to drive employee value proposition (EVP) through storytelling and various digital channels, working with recruitment teams to support recruitment drives and talent branding
Overseeing and directing content development for the corporate website, intranet, employee all hand meetings, internal newsletters, press releases, annual reports.
Supporting the office of the CEO to drive executive communication requirements; develop internal communication collaterals for the CEO including speech, emails, video messages
Liaison with vendors (PR agency, creative and content development agency, Annual report development agency, and other agency who support in various marketing activities) and ensure delivery meets prescribed standards of quality and scope of work
Torrent Pharmaceuticals Ltd., Ahmedabad – Rs 3200 crore health major in the areas of cardiovascular, neuropsychiatry, diabetes, gastro and other segments.
Assistant General Manager (Corporate Communication), Nov/2004 to March/2015
Ensuring adherence to the corporate branding and communication guidelines to build a strong and consistent image.
Continuously launching communication activities aimed at reinforcing the corporate image and value systems.
Managing internal HR communications and involvement in employee engagement activities to build a strong corporate culture.
Editor of all corporate print and electronic publications for circulation internally as well as among external audiences (newsletter, press releases, house magazine, brochure, marketing & Sales collateral, corporate film, etc).
Managing media relations and media events including press conferences, media visits, arranging interviews / interactions with top management, networking with journalists.
Coordinate and manage leadership communication and provide counseling and strategic inputs in their communication activities.
Support the marketing team in marketing communication activities to enhance product brand visibility and brand recall.
Gujarat State Petroleum Corporation, Gandhinagar – an integrated energy sector organization into oil and gas exploration, transportation and power generation
Officer, July/2001 to Oct/2004
Formulate media plan and promotional activities for the GSPC group.
Organize various events for the group such as seminars, conferences, exhibitions etc.
Conceptualize and release print advertisements in leading publications, develop multimedia films, brochures and other promotional materials aimed at creating a strong brand image for the GSPC Group.
Coordination with leading media agencies like Mudra Communications, Grey Worldwide etc.
Business development activities for the online trading portal
Gujarat Informatics Ltd., Gandhinagar – a Government of Gujarat enterprise set up for the promotion of the IT industry in Gujarat
Marketing Executive, Jan/2000 to July/2001
Formulating and implementing marketing and promotional activities with the objective of creating a strong brand image for Gujarat in the field of IT.
Liaison with media agencies for developing promotional literatures and materials including brochures, multimedia films etc.
Organize seminars and workshops for various target segments on topics related to the IT industry
Co-ordinate the organization's participation in various national and international IT events and exhibitions
Scan Point Graphics Ltd., Ahmedabad – A Company engaged in developing "Positives" that are used for printing on different qualities of paper.
Marketing Executive, June/1999 to Dec/1999
Responsible for collecting orders for developing 'positives' for printing. The target market segment included graphic designers, advertising agencies, government offices, corporate agencies etc.
Education
Post Graduate Diploma in Management
1997-99; Institute of Management,
Ahmedabad; Nirma University
Specialized in Marketing with CGPA-2.5 (65%) Bachelor of Commerce
1993-96; H.L College of Commerce,
Ahmedabad; Gujarat University
Specialized in Accountancy and Statistics (59%)
Higher Secondary School Certificate (HSC)
1992-93; St. Xaviers High School,
Ahmedabad; Gujarat Education Board (71%) Secondary School Certificate (SSC)
1990-91; Little Flower School,
Ahmedabad; Gujarat Education Board (82%)
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