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Lucknow
Sandeep Pal

Sandeep Pal

Project Manager

Marketing / Advertising / Public Relations

Lucknow, Lucknow

Social

About Sandeep Pal:

Excellence with having 8+ years in Product Planning, Product Benchmarking, Product LifecycleManagement Sales business development Strategic Marketing, Market Research’ experience .Proficiency in Competition bench- marking through Professional work experience in market research.

Experience

  • Defining product strategy for heavy-line equipment's and Excavator- Dump Truck to gain maximum market share.
  • New product planning & introduction process includes marketing brief,market analysis, product requirements, sales volume, pricing, positioning, defining key attributes,customer evaluation, seeding, benchmarking trial, product launch, post launch.
  • Competition Study: Positioning,FAB analysis, Pricing benchmarking.
  • Current product continuous improvements and Its Life cycle observation by doing Road Map.
  • CFT’s member of product improvements, cost reduction & market expansion.
  • To understand competition products, target market and drive Product Marketing strategy.
  • Preparing technical Marketing materials for the products.
  • Product Benchmarking for continuous improvement cycle.
  • Identify & handle new sales opportunities Analyzes and creates a plan for engaging the Micro market Mapping.
  • Follow and analyze market trends to position products, New product promotion by arranging product literature & demos.
  • Effective Brand communication through Financer Meet,Customer Meets & Operator meet.
  • Continuously improve data analysis and reporting process for value based selling and product launches.
  • Sales and Service team training on products, attachments and application.
  • To work closely with Product Design, Development and Sales teams to achieve on time product commercialization with a high standard of quality guaranteed.
  • Competency building of sales team through various training programs.
  • Provide leadership for developing and directing improvement initiatives.
  • To assist sales team technically for Key Account Customers.

Education

MBA (Marketing Management) 2021-2023 with 68%
M. Tech (ETC) 2009-2014 with 76%
HSC (Science) 2008-2009 with 60%

SSC (Science) 2006-2007 with 81%

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