Sangeetha Panneerselvam

Engagement Leadership, CSR & D&I: 13+ years of expertise in Employee Engagement, Corporate Social Responsibility (CSR), and Diversity & Inclusion (D&I)—driving inclusive workplaces, enhancing employee experiences, and spearheading social impact initiatives.

Communication & Brand Strategy: 11+ years specializing in Corporate, Employee & Crisis Communication, strategic messaging, stakeholder engagement, and crafting compelling narratives that strengthen brand positioning and reputation.

Industry Experience: Proven track record in Star Health Insurance, HSBC (Hong Kong and Shanghai Banking Corporation), and Standard Chartered Bank, leading high-impact communication strategies, EVP campaigns, and employee engagement initiatives.

Current Role: Chief Manager – Brand & Communication at Star Health Insurance—leading internal communication while overseeing external communications, employee engagement, employer branding, and corporate messaging, while driving employee advocacy and leadership communication.

Business Acumen: Beyond my specialized areas, I’ve demonstrated business acumen in critical functions such as organizational planning, job requisition management, attrition control, talent acquisition, impactful training delivery, and Letters of Credit processing in Trade Services at The Royal Bank of Scotland (RBS).

• Communication & Engagement Leader | 13+ years of experience in Corporate Communication, Employer Branding,
Employee Engagement, Corporate Social Responsibility (CSR), Diversity & Inclusion (D&I), and Site Governance.
Skilled in Strategic Messaging, Crisis Communication, and Stakeholder Engagement to drive business impact.
• Experience at Star Health Insurance, Hong Kong and Shanghai Banking Corporation (HSBC), and Standard Chartered Bank (SCB),
leading high-impact campaigns.
• As Chief Manager – Brand & Communication at Star Health Insurance, I drive Internal Communications, Employer
Branding, Employee Advocacy, and Leadership Messaging, and oversee External Communications.
• Expertise in Organizational Planning, Talent Acquisition, Attrition Control, Training, and Trade Services (RBS).
• Overall, 18 years of experience, including 5 years as a Trade Specialist.

Chief Manager – Brand & Communication - Star Health Insurance - July 2024 – Present

Internal Communication & Leadership Messaging
• Developing and executing employee engagement
initiatives (Newsletters, Infographics, Content
Campaigns for 18,000+ employees across India.
• Leading internal communication strategies by crafting
speeches, blogs, and key messages to ensure
impactful and consistent messaging from the Senior
Leadership.
• Managing the end-to-end execution of Town Halls to
Enhance visibility and drive alignment across teams.
Employer Branding & Corporate Visibility
• Contributing to the strategic Brand Refresh, including
visual identity and messaging updates.
• Facilitating PR and media outreach to enhance
corporate visibility and reinforce the organisation’s
industry leadership.
• Strengthening employer branding through the "Faces of
Star Health" campaign by showcasing a real employee
journeys and building internal pride.
Diversity & Inclusion
• Championing the Star DISHA platform, driving initiatives
around Diversity, Inclusion, Sustainability, Harmony,
and Accessibility.
Reputation Management & Risk Communication
• Leading Risk awareness under the "Star Rakshak"
program, focusing on fraud prevention, ethics, and
integrity.
Authored award-winning applications
❖ Great Indian Employee Engagement Strategy of the
Year (Transformance Forum).
❖ Best Health Insurance Company (Insurenext).
Impact: Achieved a 4.7-star Employee Engagement
Score through effective communication strategies.