Sankar Gopinath

A full-stack digital marketer specializing in the B2C and B2B sectors with MarkOps (Marketing Operations). Having experience in the field of Software, Real estate, Health & Pharmaceuticals, Education & Technologies, Product & Service sectors, Defense, E-Commerce, etc. enables me to take up challenges and, help others to achieve their aims under various scenarios.

Skill Set
   -SEO ( ON/OFF-Page/Technical Optimization )
   -SEO Audits, Analysis & Analytics
   -Web page & Media Optimization
   -Social Media Optimization &  Management ( SMOM )
   -Social Media Marketing ( SMM )
   -Brand & Online Reputation Management (ORM).
   -Conversion Rate Optimization ( CRO )
   -User Engagement Optimization ( UEO )
   -eCommerce SEO
   -App Store Optimization ( ASO )
   -SEM / Pay Per Click ( PPC )
   -Content Marketing & Press Releases
   -Mail Campaigns - EDM & ABM
   -Marketing Automation
   -Marketing Strategies & Budgeting
   -Business Analysis
   -Team Training, Management & Motivation

Expertise in Tools - Main ones would be

  - Tools for effective SEO & Backlink effort calculation- SEMRush, Moz, Screaming Frog, Longtail, Woorank, SpyFu, Ahref, Majestic, Serpstat, SERPRobot, Alexa, Google Trends
  - Social media Tracking, Analytics & Automation- Hootsuite, Buffer, Kuku.IO, SocialBu, Social Insider, Content Studio, Amplifr, HashTagify, Google Alerts, Post2
 - Content creation websites & Offline tools- Filmora, GetStencil, Canva, Photoshop, After Effects, Rocketium  
  - Website performance measurement - GTMetrix, Google Page Speed, Google Analytics, GA4, Search Console
  - CMS Management- WordPress, Magento, Drupal, Opencart, Typo 3, Fesh, 
  - CRM Optimization- vTiger, Hubspot, Zoho, Pipedrive, WooCommerce CRM plugins, Mailchimp, LeadSqauared
  - Advertisement Optimization- Optmyzr
  - Software for Rapid website development- Website X5, Wix, SSDPanel, WordPress
  - Customer tracking- URLora, Hotjar, Bit.ly, Microsoft Clarity
  - E-Mail Marketing- Lemlist ( B2B ), Mailchimp, GetResponse, SendPulse, Sendfox, SendGrid, Mailerlite, Zoho campaigns, Outlook, Google Suite 
  - CRO & UEO - Apprised, Sumo Pro, Google Optimize, Optimizely 
  - Collaboration Tools: Project.co, Slack, Flock, Trello
  - Data Representation Tools- Tableau, Power BI
  - Prospecting Tools: Mailshake
  - Other tools- GoPinleads, Fiskal (Account Tracking), Local lead studio, Intellifluence
  - Cloud: AWS, GCP, Azure

What I learned from my career so far: "Even though it helps, Certifications can't carve out a Winner but Experience, Logic, and Creativity do."

Currently working as Senior digital marketing manger at a Cloud tech firm based out in Bangalore.

B.Tech Computer Science