Sanmati Sindhu Raj

Rich experience of 10+ years in Ecommerce Business Development, Managing Online sales and Operations with end-to-end processes, Growing Sales, Managing Costs, P&L Management, Streamline Operations, Marketing & Maximizing Customer satisfaction. A Proven Expertise in Campaign Management, Promotion Activity & implement new processes and ultimately deliver measurable tasks. Ability to build a dynamic team, maintain good work relationship with the internal and external stakeholders. Worked with more than 20 major e-commerce channels across the globe. Seeking a challenging leadership position to leverage my skills and contribute to the success of a dynamic ecommerce organization. 

Senior Manager   03/2020 to Current  Deco Window (Jayanita Exports Pvt Ltd)   G.Noida  

 Directly responsible for developing & executing the global digital strategy to ignite profitable growth across all e-commerce channels  Lead the e-commerce team in identifying new opportunities to grow existing channels and pursue new channels, forming strong channel relationships within company, and developing effective partnerships with e-commerce Vendor & Buyers  Established business in USA, Canada & UK and have consistently driven 70% growth year over year by developing & Implementing new merchandising and marketing strategies and by bringing best practices to the business  Directly responsible for creating the Annual Operating Plan(AOP) of ecommerce department to achieve the business goals.

• Working closely with Sourcing, Supply chain management, Operations, 3PL's & Finance team to ensure smooth coordination and operation of brand activities  Coordinate with Inventory and Supply chain team to ensure timely replenishment of products, while minimizing excess inventory and obsolescence  Monitor the financial performance of the brand P&L, including setting targets and budgets, monitoring performance and adjusting strategy as needed  Develop and deliver regular reports to management that provide clear insights into brand progress, including sales, profitability and growth opportunities  Working closely with marketing team to develop and execute targeted campaigns that drive brand awareness and brand growth  Conducted regular performance evaluations, provided coaching and mentoring to team members, and fostered a culture of continuous learning and professional development  Monitored industry trends, emerging technologies, and competitor activities to identify opportunities for innovation and maintain a competitive edge Deputy Manager   Deco Window (Jayanita Exports Pvt Ltd)   03/2018 to 03/2020  G.Noida   Developed the online marketing and advertising strategy for ecommerce channels Amazon Marketing Services, Flipkart & Myntra  Responsible for growing sales on the marketplace channel to meet company goals.  Regularly reviewed competitive websites in terms of product range, marketing initiatives including functionality and customer offerings.  Digital lead for all strategic partnerships & projects of decowindow  Sale analysis and partnering with digital agency for plotting digital content for the site, blog, email & social campaigns and digital ads.  Managed the development of digital assets from shoot to launch and owned the seasonal web calendar for planning & communication of the strategy to increase synergy across all the channels and departments.  Manage all aspects of customer experience from on-site user experience, merchandising & product assortments.  Launched Amazon Overseas business  Responsible for planning deals and promotions on e-commerce channels  Maintaining relationships with account managers of ecommerce channels. Associate   Deco Window (Jayanita Exports Pvt Ltd)    Migrated decowindow.in from Asp.net to Magento. 10/2016 to 02/2018  New Delhi   Responsible for coordinating with designing and development team to enhance the UI of website.  Overall responsible for Digital Marketing strategies of Decowindow.in  Performed regular search engine optimization to increase business online visibility  Anticipate and solve problems by checking the site content and systems regularly to ensure optimal functionality  Create, test, deploy and provide results for email marketing campaigns using Mailchimp for customer retention and incremental sales growth  Worked with some of the largest most B2B and B2C e-commerce partners of India Amazon.in, Flipkart, Myntra, Pepperfry, Snapdeal, Urbanladder, Paytm  Increasing site traffic through organic SEO, Social Media sites and other industry referral sites  Ensuring that the brand follows best practices in terms of the listing for best understanding of customers- Catalogue management Associate   Ewebtonic Services Pvt Ltd   03/2013 to 05/2016  Patna   Created daily and weekly reports and analyze data to optimize search engine marketing.  Created infographics, workflows and PowerPoint presentations for digital marketing team to use as a reference.  Participated in digital testing activities across browsers, devices, and operating systems.  Partnered with creative teams to integrate user-generated content throughout marketing channels.  Liaised with third-party customer insight vendors to maintain and improve customer experience. 

Mca from SRM University