Sanskrita Singh

I am a marketing professional enabling brands to blend the core of their offerings into stories thus generating an effective voice and unique space for themselves within the desired communities. 

Over the years, I have continously created a postive and powerful impact by using transformative marketing strategies that can authentically connect brands with their consumers. I have provided effective and inspiring leadership to a number of teams which has generated results way beyond thier individual capabilities. The stategies and impactful camapigns built by my team have earned a number of accolades at national level.

I bring to the table, over 6 years of my experience of working from the grassroot level up to a Senior Brand Solutions Manager at a leading marketing and advertising agency. These stints have led me down the path of curating end-to-end brand solutions for some of the renowned brands in India including Manipal Hospitals, Mamaearth, NIIT, Canara HSBC, Jindal Stainless, Mankind, Luxor (Pilot). While working with these brands, progressively handling their various marketing needs, my goal has always been to implement processes that can create measurable results for each of my clients. 

Overall, I am a highly motivated, reliable, well qualified and experienced professional whose capabilities can be leveraged in senior leadership roles in the feild of stretgy development, brand solutions and marketing.

I am currently working at Sociowash as a Lead Account Manager. 

✔ Communication strategy, understanding of consumer intelligence along with planning and implementation of integrated marketing campaigns.
✔ Developing strategies to promote the entirety of the brand and build brand’s value. 
Ensuring a consistent brand experience across all touchpoints - physical & digital for all the clients in the cluster.
✔ Lead & manage content and design teams, to ensure all creative communication and collaterals are as per design/visual guidelines.
✔ Measure, report and optimize communications and campaign performance.✔ Communication strategy, understanding of consumer intelligence along with planning and implementation of integrated marketing campaigns. ✔ Developing strategies to promote the entirety of the brand and build brand’s value. Ensuring a consistent brand experience across all touchpoints - physical & digital for all the clients in the cluster. ✔ Lead & manage content and design teams, to ensure all creative communication and collaterals are as per design/visual guidelines. ✔ Measure, report and optimize communications and campaign performance.

Skills: Strategic Communications · Branding · Social Media Marketing · Social Media · Branding & Identity · Marketing Strategy · Communication

MA in Strategic Fashion Marketing

London College of Fashion, University of the Arts London, United Kingdom - 2018/2019

Master's Dissertation: Evaluating the effectiveness of Cause-Related Marketing as a tool for fast fashion global brands amongst millennial consumers in India. (Quantitative Research)

The key learning outcomes from the course were:
1. To develop an understanding of the marketing dynamics in the fast-moving vibrant global fashion industry.
2. To develop an understanding of contemporary marketing and business development challenges.Master's Dissertation: Evaluating the effectiveness of Cause-Related Marketing as a tool for fast fashion global brands amongst millennial consumers in India. (Quantitative Research) The key learning outcomes from the course were: 1. To develop an understanding of the marketing dynamics in the fast-moving vibrant global fashion industry. 2. To develop an understanding of contemporary marketing and business development challenges.

Skills: Strategic Communications