Santhosh Kumar S

A dedicated professional with the ability to adapt dynamic business environment; good in effective communication and relationship building; skilled in data analysis using tools like Excel and Tableau.

Deputy Manager, Godrej & Boyce Manufacturing Ltd, July’2021 to present
• Key Account Management (KAM)- handling South India’s fastest growing account and 3rd largest retail account in Tamil Nadu.
• Working together with Marketing and MIS functions for daily secondary sale tracking
• Designed a Dashboard for regular update circulation and it has been put in place for store level review purposes.
• Periodical demand forecasting and sales planning with the historical sale data.
• Conducting Price benchmarking analysis, weekly and monthly progress reviews.
 

Business Executive, IFB Industries Ltd, 2019-2021
• Handled a key account which has strong presence in Salem region
• Developed a territory from scratch and primarily involved in setting up the process in distribution business.
• Involved in preparing distributor ROI computation and reviewed the same periodically
• Store level reviews were conducted in terms of display and secondary sales.
• Counter Sales Representative’s performance tracking mechanism was built with the help of Google sheets and periodical reports were generated and circulated with team.
 

Territory Sales Officer (Level-II), Asian Paints Ltd, 2015-2019
• Worked on channel management in a geographically largest market in Tamil Nadu.
• Handled 3rd largest Privilege club dealer in the branch.
• Driven a new product independently in my territory with a unique marketing technique and it was appreciated and cascaded across the state; that made the product huge success.
• Worked upon loyalty program implementation based on the previous purchase data, enrolled 500+ contractors in span of 4 months; operated a focus marketing campaign and achieved 80% participation.
• Had worked on a critical project of improving the Credit Efficiency Index (CEI), of the branch; and managed to improve the CEI from 78% to 83% in a span of 3 months.
• Dealers reach with range of products and reach with frequency in billing has been taken as a project and driven with sales team, for which dashboard has been prepared for regular follow-up.

Post Graduate Program in Data Science and Business Analytics, Great Lakes Institute of Management
and University of Texas at Austin. 2021-2022 | Chennai, India.
Master of Business Administration, Barathiar University, 2013-2015 | Coimbatore, India.
Bachelor of Commerce, Barathiar University, 2010-2013 | Coimbatore, India.