SATISH MENON

Possesses years of demonstrated ability to grow the business. 

Uses personal credibility to influence outcomes beyond own business and functional area

Can direct business into new and growing areas and motivate people to perform beyond previously demonstrated skills/levels

Makes things happen, in a collaborative way

PROFIT CENTRE HEAD 

• Financial responsibility of the business unit 
• Responsible for revenue generation through Sponsorship and Delegate sales for all the events.
• Hiring, recruitment, and training of team members 
• Maintaining a calendar of events and carrying out annual budgeting – input into business growth plans, ensuring adequate resource & budget allocation to meet longer-term objectives. 
• Setting up sales, operations, and marketing processes with timelines and milestones. 
• Develop marketing strategies which include brand creation, media planning, digital marketing, and events to ensure the appropriate message reaches the desired target audience. 
• Researched seed ideas to identify potential new concepts for conferences and events.
• Visit and research business opportunities in different geographic regions (UAE, Qatar, Kenya, Rwanda India, Ghana)
• Financial forecasting and planning.

EXHIBITION, CONFERENCE, AND EVENT MANAGEMENT

• Responsible for marketing, sales, and operations of the exhibitions and conferences.
• Develop marketing strategies which include brand creation, media planning, digital marketing, and events to ensure the appropriate message reaches the desired target audience. 
• Identified and generated leads from relevant industry segments
• Developed a strong network of channel partners.
• Liaising with clients to understand their requirements and budgets and provide the best solution.
• Launched various new exhibition concepts in the region.
• Forecasting the budgets periodically, monitoring performance against targets, flagging issues, and creating solutions to the issues raised.
• Managing relationships with sponsors
• Preparing and managing exhibitor/sponsor/delegate/visitor logistics

M.B.A. (Marketing)         Indira Gandhi National Open University, New Delhi      2006

B. Sc. (Statistics)           Mumbai University, Mumbai                           1992

Exhibition Management Degree                     UFI Certification –Dubai                                                                                   2009

Professional Enhancements:

1. International Leadership Management Programme.
2. Steven Covey – Seven Successful Habits of Successful Managers.
3. Professional Business writing skills course
4. Business Presentation Skills course
5. Event Business Management Software
6. Autocad Basics (Floor plan management)