Shaikh Sumaiyya

Experience of more than 7 years in digital marketing - search ads 360, Google Ads, bing ads, looker Studio, dashboard, Social Media Marketing, Meta ads. Currently working in cognizant as a Senior process Associate

★ Working as Senior Process Executive in Cognizant Technology Solutions India Pvt.Ltd
from 23 June 2021
Job Responsibilities:
● Currently working on the Google SA360 Project , the main focus is to give recommendations to
the client to improve on bidding strategies and targets to get automated working features of SA360
that will help to gain more results in conversations or the goal of the business of the clients.
● Handling GCS and LCS client regions.Where focusing on clients ROI and giving
suggestions accordingly.
● Worked as an Analyst in Google Search Ads Process on LCS of google till Jan 2023
● Experience in handling the Clients from US/UK/APAC/EMEA regions.
● Analysing campaign performance of the client and highlighting opportunities for better
performance of the account of the client.
● Having hands-on experience in Excel and digital marketing tools and data management
techniques.
● I have been trained on shopping campaigns to enhance my skills in shopping ads as well.

★ Working as a Digital Marketing Executive in Hindustan Townships India Pvt.Ltd from
11 Oct 2019 till 16 June 2021
Job Responsibilities:
● Develops engaging, creative, innovative content for regularly scheduled posts.
● Assist with social media performance reports.
● Deep Analysis of campaigns like results of reaches, engagements, leads of inquiry, video reaches.
● Manage all social media channels such as Facebook, Twitter, Pinterest, Google + and Instagram.
● Making data/collection of data for making post, videos planned according to the digital marketing
campaigns.
● Making Strategies for the business to get good results of the paid and organic campaigns.
● Making and managing all ads on Google AdWords and on social media.
● Making and Analysing Search Ads and Display Ads on Google AdWords.
● Handling email campaigns and analysing them.
● Handling websites with all its creative data and doing coordination with the development team to
get maximum results of digital marketing campaigns.
● Worked on SEO (ON page,Off page, Technical)
● Researching on Keywords for SEO , Google Ads
● Creation of Google Ads campaigns like Search Ads, Display Ads depending upon the location
target, placements, topics and many more.
● Handling all real estate portals of 99acres,magic bricks,sulekha,olx and also newspaper
advertisements.
● Making new plans for the organization to achieve maximum response.
● Analysing new strategies of the competitors and suggesting new campaign ideas which are best
for their business to get more sales and growth of the company.
★ Nagpal Group as a Digital Marketing Executive from 1st December 2018 and working till 31
April 2019
Job Responsibilities:
● Develop creative, innovative and engaging content for regularly scheduled posts.
● Assist with social media performance reports.
● Manage all social media channels such as Facebook, Twitter, Pinterest, Google + and Instagram
● Making digital marketing plans according to the guidelines of the business.

● Making and managing all ads on Google AdWords and on social media.
● Managing company websites like its Data Integration, Data Analysis, Google Analysis.
● Improving brand value through Digital Marketing.
● Coordinate and manage the creative content of all digital content such as websites, blogs, press
releases and podcasts, infographics, videos etc.
● Suggest and implement direct marketing methods and remarketing strategies.
● Suggest strategies and methods for improvement with the marketing team.
● Regularly tracking and getting insights into competitors' strategies and ideas.
● Coordinating with Marketing, Sales and development teams.
● Making new plans to achieve maximum response.
● Staying updated with digital media technologies and latest trends for growing business

★ Dreams Creation Advertising pvt.Ltd, Aurangabad as a Social Media Marketing executive
from 1st September 2016 till October 2017
Job Responsibilities:
● Develops engaging, creative, innovative content for regularly scheduled posts.
● Assist with social media performance reports.
● Assist with general day to day administration tasks related to my work.
● Manage all social media channels such as Facebook, Twitter, Pinterest, Google + and Instagram.
● Taking data from clients for making posts, videos and discussion about their requirements.
● Handling social media team members.
● Making proposals for clients.
● Making new plans for the clients to achieve maximum response.

• B.E (Computer Science) (2016) from North Maharashtra University,Jalgaon
• HSC (2011) Aurangabad Divisional Board
• SSC (2009) Aurangabad Divisional Board