Shashank Venkat

I am an experienced growth marketer currently working with Icertis. I excel at developing marketing growth strategies that solidify customer relationships and achieve business goals.

SENIOR MANAGER - PARTNER MARKETING (APAC and MEA)

• ICERTIS • PUNE

• OCTOBER 2020 – PRESENT (PROMOTED in DEC’ 2021)

• Working with Icertis' global tech and services partners to initiate and drive marketing plans and build the sales pipeline
• Co-leading the global SAP partner marketing team 
• Work with some of the leading tech and consulting firms across the globe – SAP, Microsoft, PwC, Deloitte, Accenture
• Leading APAC and MEA partner marketing initiatives
• Developing partner marketing campaigns in partnership with the global and regional partner sales leadership
• Executing, measuring and analyzing marketing activities that drive SQOs (Sales Qualified Opportunities) and Referrals (Partner Deal Registrations) and make recommendations to increase effectiveness
• Acting as a project lead for partner marketing campaigns from inception to launch, including requirements gathering, schedule creation, building content, and management
• Support content marketing efforts including blog posts, partner pitches, partner seller email templates, partner win wires and case studies, ads/ad copy, partner newsletters, co-branded partner collaterals/brochures/decks, and reports/guides/whitepapers/point of view documents

GLOBAL CONTENT LEAD - ACCOUNT BASED MARKETING

• TATA TECHNOLOGIES • PUNE

• JANUARY 2020 - OCTOBER 2020

• Leading Tata Technologies’ global marketing team to design, develop and execute marketing campaigns ensuring a personalized approach for strategic accounts across key verticals
• Taking a data-driven approach to the customization of marketing programs for buyers, creating vertical or horizontal-based programs
• Partnering closely with Account Based Service Marketing Lead, sales, delivery and practice teams in APAC, North America and Europe to ensure strong branding alignment

CONTENT MARKETER 

• CERILLION TECHNOLOGIES • SINGAPORE/PUNE

• MARCH 2017-JANUARY 2020

• Leading Cerillion's global content marketing strategy
• Liaising with the sales team in London to ideate and execute content marketing campaigns in line with SEO best practices
• Optimizing marketing campaigns for branding, lead generation and sales
• Measuring and reporting performance of all marketing campaigns and assessing against goals

OLDER ROLES

ASSISTANT MANAGER (CONTENT) • VIACOM 18

• MARCH 2016-FEBRUARY 2017

ASSISTANT MARKETING MANAGER • E-ZEST SOLUTIONS 

• MAY 2014-MARCH 2016

NEWS FEATURES WRITER & GROWTH HACKER • PAGALGUY.COM 

• AUGUST 2012-APRIL 2014

 

CORRESPONDENT AND COPY EDITOR • THE TIMES OF INDIA 

• SEPTEMBER 2010-AUGUST 2012

Master of Arts in Communication from University of Pune