Shinu Johnson

I’m a retention-focused email marketing strategist with over five years of experience building and scaling Klaviyo-driven email and SMS programs for D2C brands. I currently work as a Lead Strategist and Team Lead at AJ Media, where I own lifecycle strategy, segmentation, deliverability, testing, and performance optimization across multiple accounts. My work spans audits, flow architecture, campaign planning, and personalization, consistently turning email into a measurable revenue channel while improving LTV and customer engagement.

I’ve completed multiple specialized certifications focused on email marketing and lifecycle automation, with an emphasis on Klaviyo strategy, segmentation, flow architecture, and deliverability best practices. My education has been highly practical and execution-driven, centered on building high-performing campaigns, testing frameworks, and retention systems for D2C brands rather than theoretical marketing alone.