About Shiv Mali:
A high energy-driven professional in MarTech domain, targeting assignments in the Digital Analytics space. 10.5 years of experience in performance marketing having hands-on experience in Adobe & Google analytics, paid campaigns SMM, SEM, SEO & PPC expert in A/B testing for CRO implementation high energy-driven professional in MarTech domain, targeting assignments in Digital Analytics space. 10.5 years of experience in performance marketing having hands-on experience in Adobe & Google analytics, paid campaigns SMM, SEM, SEO & PPC expert in A/B testing for CRO implementation
Experience
- Responsible for Adobe Analytics team to serve the biggest insurance company
- Implement & Analyse A/B, MVT, and personalization test in Adobe Target
- Strong proficiency in Adobe Analytics, including implementing & configuring the tool, creating custom reports, interpreting data & insight generation
- Experience with web analytics tools and methodologies, defining website metrics, and the ability to analyze user behavior on digital platforms
- Manage CRO operations for well-known shoe brand in EMEA & US region
- Operated Data Layer, Debugging, MSTR, DWH, SmartSheet & JIRA
- Hypothesis testing, Workspace creation, Sample Size, Test Setup
- Maintaining strong CRM & present progress of e-commerce data
- Personalization & targeting with Adobe Target to set up activities
Education
- Adobe Analytics Business Practitioner Expert
- Google Certification in Search Ads, Analytics & Fundamental Digital Mkting
- University of Toronto RPA & Intelligent Automation
- Facebook Marketing Workshop Participation
- PRINCE2 Agile® Practitioner for Agile Project Management
- Master Business Administration-Marketing & IT, Shivaji University (68%)
- BE- Textile from DKTE, Shivaji University (57%)
- HSC- Maharashtra State Board (64%)
- SSC- Maharashtra State Board (80%)
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