
shivani Kumari
Human Resources
About shivani Kumari:
I am a passionate and results-driven SEO with 3 years of onsite experience in optimizing websites for improved search engine rankings and online visibility. I have successfully implemented On-Page and Off-Page SEO strategies to align with Google’s SEO best practices, driving organic traffic and enhancing website performance.
My Expertise:
✅ SEO (Search Engine Optimization)
-Website analysis, keyword research, and content optimization
-On-page optimization (meta tags, titles, descriptions, internal linking)
-Off-page strategies (link building, guest posting, directory submissions)
-Competitive analysis and performance tracking
-Google Search Console & Google Analytics integration and reporting
✅ SMO (Social Media Optimization)
-Managing and optimizing brand presence on: Instagram, Facebook, Pinterest, Reddit, Twitter, and LinkedIn
-Content strategy & engagement growth
✅ HTML, Custom theme and plugins in WordPress, backend and frontend knowledge, WordPress.
I am always learning and upgrading my skills in SEO, SMO, and GMB, Local Listing. I have worked on various projects in these areas and stay updated with the latest trends, Google algorithm updates, and digital marketing strategies.
Experience
With 3 years of experience in digital marketing, specializing in SEO and SMO, I am eager to excel as an SEO Executive in Mohali. Successfully increased website traffic by 30% and improved search engine rankings for multiple clients.
Education
- Developed comprehensive digital marketing strategies that increased brand awareness for local businesses, helping them reach a wider audience and boost their online presence.
Conducted in-depth market research which uncovered key consumer insights, enabling targeted campaigns that improved customer engagement and conversion rates.
Designed and executed social media campaigns that enhanced follower growth by 150%, demonstrating the effectiveness of tailored content and community interaction.
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