shobha kumari

A design professional having an eye for detail & passionate for aesthetics that reflect in every creation.
Having handled Womenswear, Menswear and Kidswear, with a deep understanding of design concept, garment construction, and aesthetics to bring the desired output in apparel and accessories. Ambitious and driven with a passion to thrive on challenges and constantly set goals to upgrade my skill set in the dynamic field of art and design.
Product development from scratch to final sample, understanding of latest trends and their role within a commercial environment & deadlines while managing vendors for the same . 

Specialization : Trend Research, Concept Development, Creative Ideation, Knitwear, Womenswear, Menswear, Kidswear, Wovens, Draping, Pattern making, Surface Ornamentation, Dyeing, Embroidery, Team Management, Communication, Tie dye, Shibori ,Handcrafted textile/ Handloom( Ikat, Ajrakh, Block printing etc), Print development, Screen & Digital Printing.

Dhruv Globals Ltd - Jul'2024 - Present

Head Of Design - Menswear, Womenswear & Kidswear

Buyers—Express, Tommy Bahama, Next, S’oliver, Southerntide & Nautica, Primary,
Devred, Karl Lagerfeld, Fynch Hatton, Michael Kors

Responsibility:
• Heading major accounts Express ,Tommy Bahama and Next - creating design
language to enable selection in first submissions for quick order generation.
• Ensuring documented PD & submissions to enable buyer for raising PLR based
on CADs only, wherever possible and ensuring quick TAT.
• Sourcing & developing new fabrics, generating new design concepts in value
addition categories of embroidery, print, washes etc.
• Managing and communicating with buying house, design & PD teams & concern
vendors for product development.
• Setup new accounts from scratch and materialized orders in first selections.

Maral Overseas Ltd - May’23 – Jun’24

Senior Designer & PD Designer - Menswear & Womenswear

Buyers—CWC, Soft-Surroundings.

Responsibility:
• Enabling maximum selections utilizing a streamlined design language for order
generation.
• Researching/analysing trends to develop designs utilising various concepts like
embroidery, prints, washes & dyeing as per the buyer’s brief
• Managing and communicating with buying house, design & PD teams & concern
vendors for timely product development.
• Documenting developments, costing and implementing efficient pricing for product
development to materialize the orders.

Super Overseas Pvt Ltd - May'16 - Apr'23

Senior Fashion Designer - Womenswear

Brand accounts managed - Free People, H&M , Lucky Brand( Active Wear, RTW, Occasion wear), Superdry(Menswear, Womenswear), ZARA, Monsoon occasion wear (Women's Wear), Faherty, T.J. Maxx.

Responsibility:
- Creating/visualizing an idea & producing design by using different concepts like embroidery, prints, washes & dyeing.
- Planning and developing whole range, while working along with the buyers to meet the brief.
- Ensured best creative solution are realized, implemented and delivered while working on design collection for a production friendly outcome.
- Managing and communicating with buyers, design teams & concern vendors for product development. 
- Involved in sourcing of fabric, trims, & other value addition design elements.
- Conceptualizing new embroidery, schiffli,crochet patterns and developing prints.
- Understanding the design from technical perspective and improvising same for efficient production of shipment.
- Maintaining proper records and implementing efficient pricing for product development.
- Supervising each style from scratch to end product - mood board/design boards, pattern, cutting, stitching, to final finished sample and costing.

National Institute Of Fashion Technology - Delhi

Bachelor Of Design - Knitwear [2012 -2016]

Grade - A+