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Shradha B

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About Shradha B:

My journey into the world of user experience began with a curiosity to find the ๐˜€๐˜„๐—ฒ๐—ฒ๐˜ ๐˜€๐—ฝ๐—ผ๐˜ where ๐—ฐ๐—ฟ๐—ฒ๐—ฎ๐˜๐—ถ๐˜ƒ๐—ถ๐˜๐˜†, ๐—ต๐˜‚๐—บ๐—ฎ๐—ป ๐—ฐ๐—ผ๐—ป๐—ป๐—ฒ๐—ฐ๐˜๐—ถ๐—ผ๐—ป, ๐—ฎ๐—ป๐—ฑ ๐—ฏ๐˜‚๐˜€๐—ถ๐—ป๐—ฒ๐˜€๐˜€ ๐˜€๐˜๐—ฟ๐—ฎ๐˜๐—ฒ๐—ด๐˜† intersect.ย 

Wearing various hats along the way, I started as a product designer, mastering the art of crafting digital experiences. However, my hunger for deeper insights led me to UX research.ย 

I possess a profound interest in ๐—ฎ๐—ฟ๐˜, ๐—ต๐˜‚๐—บ๐—ฎ๐—ป ๐—ฝ๐˜€๐˜†๐—ฐ๐—ต๐—ผ๐—น๐—ผ๐—ด๐˜†, and ๐—ฒ๐—บ๐—ฏ๐—ฟ๐—ฎ๐—ฐ๐—ถ๐—ป๐—ด ๐—ณ๐—ฟ๐—ฒ๐˜€๐—ต ๐—ฝ๐—ฒ๐—ฟ๐˜€๐—ฝ๐—ฒ๐—ฐ๐˜๐—ถ๐˜ƒ๐—ฒ๐˜€.ย 

Experience

HIKE, Associate UX Researcher
- Shaping experiences for a 5 million + audience within the real money gaming ecosystem.
- Revamped website landing page, boosting conversions by 5%.
- Optimized app onboarding, achieved 82% improvement in gameplay ratio
by improving transparency and personalization.

Previously worked in Ecommerce and Mental Health sector.

Education

  • Interaction Design Foundation | UX Research
  • REVA University | Computer Science & Engineeringย 
  • Designwings | Professional UI & UX Bootcamp
  • Kendriya Vidyalaya | Highschool
    ย 

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