About Shradha B:
My journey into the world of user experience began with a curiosity to find the ๐๐๐ฒ๐ฒ๐ ๐๐ฝ๐ผ๐ where ๐ฐ๐ฟ๐ฒ๐ฎ๐๐ถ๐๐ถ๐๐, ๐ต๐๐บ๐ฎ๐ป ๐ฐ๐ผ๐ป๐ป๐ฒ๐ฐ๐๐ถ๐ผ๐ป, ๐ฎ๐ป๐ฑ ๐ฏ๐๐๐ถ๐ป๐ฒ๐๐ ๐๐๐ฟ๐ฎ๐๐ฒ๐ด๐ intersect.ย
Wearing various hats along the way, I started as a product designer, mastering the art of crafting digital experiences. However, my hunger for deeper insights led me to UX research.ย
I possess a profound interest in ๐ฎ๐ฟ๐, ๐ต๐๐บ๐ฎ๐ป ๐ฝ๐๐๐ฐ๐ต๐ผ๐น๐ผ๐ด๐, and ๐ฒ๐บ๐ฏ๐ฟ๐ฎ๐ฐ๐ถ๐ป๐ด ๐ณ๐ฟ๐ฒ๐๐ต ๐ฝ๐ฒ๐ฟ๐๐ฝ๐ฒ๐ฐ๐๐ถ๐๐ฒ๐.ย
Experience
HIKE, Associate UX Researcher
- Shaping experiences for a 5 million + audience within the real money gaming ecosystem.
- Revamped website landing page, boosting conversions by 5%.
- Optimized app onboarding, achieved 82% improvement in gameplay ratio
by improving transparency and personalization.
Previously worked in Ecommerce and Mental Health sector.
Education
- Interaction Design Foundation | UX Research
- REVA University | Computer Science & Engineeringย
- Designwings | Professional UI & UX Bootcamp
- Kendriya Vidyalaya | Highschool
ย
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