Shruti Gupta

I am a Meta Certified Meta Media Buyer working as a Digital Media Buyer & Creative Strategist by managing large-scale Meta Ads campaigns that consistently delivered 3x–4x ROAS, reducing CPL/CPR, and scaling both sales and brand awareness for clients across fashion, education, wellness, and automotive industries.

Prior to that I was a Software Engineer for 8 years.

Meta Ads expertise: Managed lead gen, sales, and awareness campaigns with precise targeting (LLAs, custom audiences, funnel-based retargeting).

E-commerce & D2C growth: Drove 4x ROAS for brands like Clodor and Sole39, and improved conversions by 30% for GunSaagar through creative testing and funnel optimization.

Data-driven optimization: Designed dashboards, analyzed attribution, and tracked offline-to-online performance to tie campaigns directly to business outcomes.

Creative strategy: Partnered with clients and design teams to deliver ad creatives that not only looked compelling but also outperformed in A/B tests.

With my Meta certification, GA4 expertise, and a 10-year background in software engineering, I bring both the analytical rigor and the creative edge needed to scale D2C campaigns profitably. I’d love the opportunity to help you grow by blending structured strategy with hands-on execution.

I completed my B.Tech from NIT Bhopal in 2008 in Information Technology

Meta Ad and marketing certification skillnation - 2021

Meta Blueprint Certification - 2025