Shubham Kalra

Brand strategist & creative lead with 5+ years of experience building, scaling, and repositioning brands across education, agency, consumer, D2C, and service-led businesses.

I’ve led brand strategy, campaigns, and creative systems end-to-end - from market understanding, positioning, and storytelling to execution across digital, social, PR, performance, and on-ground platforms. My work focuses on building long-term brand systems, not just one-off campaigns.

Alongside hands-on execution, I’ve managed cross-functional teams, creative partners, and external agencies while aligning brand narratives with business goals. I hold an MBA in Entrepreneurship, with additional certifications in Advertising & Branding, and bring founder experience from building Branditify - giving me a strong operator’s mindset combined with strategic and creative leadership. I am now transitioning into a full-time Brand role to work within a more structured environment, drive larger-scale impact, and contribute my strategic thinking, creative problem-solving and hands-on execution experience to a growing organisation.

• Built and led a small creative studio delivering branding, website, and social media solutions for startups, SMEs and local businesses across edtech, fashion, events, and services.
• Managed the end-to-end client lifecycle – pitching, scoping, pricing, briefing the team, quality control, and final delivery.
• Created brand identities, launch campaigns and social media strategies that helped clients improve visibility, engagement and perceived brand value.
• Developed website structures, landing pages and content frameworks focused on clarity, conversion and user journey instead of just “looking good”.
• Set up basic operations and processes – project trackers, creative briefs, timelines, feedback workflows – to make delivery more predictable with a lean team.
• Collaborated with designers, editors and developers (freelance + in-house) to ship projects under tight timelines while keeping quality intact.

Context & Transition:

Built Branditify as a bootstrapped studio while working with a lean team. As the business scaled, cashflow gaps, delayed client payments, and a major partnership breakdown created operational instability, which is why I’m now looking for a structured full-time role - where I can focus on building long-term brand impact within a stable ecosystem.

The University of Western Australia
MBA - Entrepreneurship (Ad. - ADVERTISEMENT & BRANDING) 2021 - 2023