Shubhendu Mitra

A creative professional with 12+ years of experience spanning visual, product, and motion design. Skilled at bridging creativity with functionality, I thrive on time management, project planning, and cross-functional collaboration, consistently delivering solutions that are both user-centric and business-driven.

You are a product and design leader with 12+ years of experience spanning product design, UX/UI, visual design, motion, and design operations. Your career reflects a steady progression from hands-on design craftsmanship to strategic leadership and organisational design maturity.

You currently serve as Head of Design & Co-Founder at Kwazi, where you define product vision, build design philosophy, and lead a multidisciplinary design team. You’ve established hiring and mentoring frameworks, scaled design systems, improved delivery efficiency by 30–40%, and strengthened design-to-development accuracy through structured workflows and QA processes. You collaborate closely with engineering and product leadership to deliver high-quality web and mobile products, translating business needs into actionable product outcomes. 

Previously, as Design Lead at Kwazi, you led end-to-end UX for SaaS dashboards, enterprise tools, and mobile apps, built scalable design systems, improved usability through research and testing, and mentored designers through structured critiques. Earlier roles across Loop Reality, Mallcom India, Pedagoge, and Bambukaat Customs strengthened your foundation in visual design, branding, journey mapping, interaction design, and multidisciplinary execution. 

You bring a blend of strategic thinking, hands-on product design expertise, cross-functional influence, and systems-oriented leadership, enabling you to drive high-quality, user-centric digital experiences at scale.

Formal Education

Diploma in Graphic Design — M.A.A.C (2009–2011)
Built your foundation in visual communication, digital design, typography, compositing, and layout systems, forming the base for your evolution into UI/UX and product design. 

B.Tech (ECE), IET Bhaddal — Attended (2011)
Although not completed, it gave you early exposure to systems thinking, tech foundations, and engineering constraints — enabling smoother collaboration with developers and more informed feasibility discussions. 

On-the-Job Learning (Most Relevant)

Through your roles, you’ve built a significant layer of practical, applied expertise that goes beyond formal education:

Human-centred design practices through real-world problem-solving, user research, testing, and iterative cycles.

Design leadership through hiring, mentoring, critique systems, and building design culture at team and organisational level.

Design systems & operations by creating component libraries, optimising workflows, and bridging design–engineering–QA processes.

Product thinking from defining product vision, shaping roadmaps, and aligning design decisions with business outcomes.

Cross-functional influence through ongoing collaboration with product, engineering, founders, and client stakeholders.

Systems-level problem solving developed across multi-module SaaS, enterprise tools, and mobile ecosystems.

Adaptability & soft skills, such as communication, stakeholder alignment, navigating ambiguity, and workshop facilitation — all learned through hands-on leadership experience.

These on-the-job learnings form a large part of your real expertise and differentiate you from designers who have only followed academic paths.