Sibeesvaran R N
Marketing / Advertising / Public Relations
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I didn’t start my journey in digital marketing by memorizing definitions or watching endless tutorials.
I learned by doing. During my time in the Kraftshala Marketing Launchpad program, I worked on live industry projects across Amazon Ads, Meta Ads, Google Search Ads, SEO, and Content Strategy, gaining hands-on experience in building campaigns, analyzing performance, and optimizing funnels for ecommerce and D2C brands.
My M.A. English background helps me communicate clearly, craft persuasive messaging, and tell meaningful brand stories. I naturally bring this into marketing through structured content and audience-focused copy. Today, I see myself as a performance-driven beginner who learns fast, tests ideas, studies user behavior, and improves through data. I enjoy working with metrics, understanding funnels, and turning numbers into insights. I value ownership, consistency, and continuous growth.
Experience
- Executed multi-channel performance marketing for Unleavables.com (D2C custom apparel brand). Managed Meta Ads with ₹800 for 7 days budget, delivering 34 Add-to-Carts vs planned 21 (+61.9%) and generating 312 landing page views.
- Ran Google Search campaigns achieving 16 conversions vs target 13 (+23.1%), and 207 clicks in 7 days (target: 50) by optimizing RSAs and improving ad relevance within the same ₹800 budget.
- Strategized an ASIN-targeted Amazon Ads campaign for a generic product, generating 3,310 impressions, 45 clicks, and 1.36% CTR by targeting competitor and complementary ASINs.
- Led SEO initiatives including keyword research, on-page optimization, and technical audits, projecting 20–30% organic traffic growth. Identified high-authority backlink opportunities to strengthen domain credibility.
- Created blogs and content strategies to simplify complex topics, connect with audiences, and express brand voice.
Education
M.A. English graduate (2024) with strong foundations in communication, research, and storytelling, complemented by hands-on Digital Marketing training at Kraftshala. Gained practical experience through real-world projects including Meta Ads, Google Ads, content strategy, and performance analysis for D2C brands. My education blends analytical thinking with creative execution, helping me communicate ideas clearly, adapt quickly, and deliver measurable outcomes in fast-paced environments.
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