Sonali Malik

• Experienced Product Manager with a strong focus on SaaS products within the Adtech industry including a DSP, a CDP and an Adtech aggregator platform
• Track record of successfully managing the end-to-end product development life cycle and translating customer needs and market trends into actionable product strategies.  
• Expertise in leading cross-functional teams with the ability to communicate complex concepts to both technical and non-technical audiences. 
• Results-oriented with a drive for achieving measurable outcomes and revenue growth. 

1. Product Manager at ReBid (Mumbai, December 2020 — Present)
   Roles & Responsibilities 

• Develop and execute product strategy & innovation for SaaS-based Adtech products, resulting in steady customer acquisition and retention. 
• Identify emerging marketing trends, and existing client requirements and translate them into product priorities 
• Represent and articulate ReBid expertise at various marketing events globally to offer solutions via ReBid capabilities and foster new partnerships
  
  Product & Innovation: 
• Spearheaded end-to-end SAAS product development, ensuring the successful delivery of comprehensive solutions. 
• Execute roadmap planning and release management, resulting in the seamless execution of 25+ releases, features, and third-party integrations over 2 years. 
• Designed and built a CDP featuring ETL, Segmentation, and Workflow management
• Designed new features and built on top of a programmatic bidder.
• Ensured Channel leadership by closely working on the integration of channels like Google ads, FB ads, Tiktok ads, Linkedin Ads, programmatic DSPs like Xandr, MediaMath, Amobee, IpinYou, CRMs, marketing automation platforms, etc. on ReBid products. 
• Led generative AI innovations for dashboard insights, keyword generation, competitor research, ad copy generation, chat assistance, and media planning 
• Track and monitor Product metrics and KPIs including MRR, CAC, Churn rate, CLTV, Features adoption rate, NPS, ARPU, and TTM to drive data-informed decision-making to achieve business goals.
• Implemented a Nano Products Strategy, launching smaller features as freemium products to facilitate conversion towards a Product-Led Growth (PLG) based subscription model.  
• Handled spends of approximately $50 million across channels annually on the platform
• Key point of contact for Customer Success and Sales teams for training on upcoming features, understanding Use Cases and devising Upselling/ Cross-selling strategies on the platform.
• Demand generation by displaying Thought leadership through numerous blogs, use cases and Articles around ReBid

2. Strategic Partnerships at Collectcent Digital Media (Bangalore, Aug 2018 — Nov 2020)

•  Powering partnerships and empowering business by managing RTB/ Programmatic accounts, driving media strategy planning and identifying business opportunities.  
• Successfully managed key relationships with Publishers, Agency Trading Desks, DSPs, and SSPs.
  
  3. IT Projects Manager at Godrej & Boyce (Mumbai June 2009 — February 2012) 
• Designed and developed an online management system to handle all manual processes involving Godrej departments, franchisees, call centers, and sales.  
• Ensured timely and budgeted project deliverables through effective PMO practices and delivered continuous process improvement through innovation 
  
  4. Software Engineer at Tata Consultancy Services, (Mumbai October 2005 — August 2007)
• Worked on banking software projects for nationalized banks like BoB, CBI, etc. 
• Engaged directly with clients to resolve outstanding and pending issues through SDLC

1. MBA, Operations Management, 
   Welingkar Institute of Management, 
   Mumbai August 2007 — May 2009 
    
2. B.E., Electronics, 
   Shri Ramdeobaba College of Engineering & Management, 
   Nagpur June 2001 — May 2005