Srinivasan MB

I am Dr.Srinivasan Moharkonda Balakrishnan, Management Consultant and Professor presently working as Professor & HoD - Business Administration – School of Arts & Science, VMRF, Chennai, India from September 2019. Before that I was working as Program Leader in Olympia College, Malaysia. Guest Lecture at University of the West of Scotland (UWS) and attended international conference in France, Malaysia, India and Sri Lanka.

I have total 23 years of work experience, in which 15 years of teaching and the remaining 8 years with
industrial experience. This blend of corporate exposure and academic knowledge helps in grooming
the student to meet the global competition. 
My Educational Qualifications: Ph.D. – Business Management, MBA – Marketing Management

My Major Skills are :
 Teaching
 Co-ordinating Accreditation Process
 Program co-ordinator

My Hobbies:

• Travelling
• Reading Books
• Drawing 
• Music

 Guiding / Supervising students – Ph.D / MBA
 Research & Consultancy

TOTAL WORK  23 YEARS
• Teaching – 15 years
• Industrial – 8 years

PROFESSOR & HEAD | VMRF (Deemed to be University), SCHOOL OF ARTS & SCIENCE, AV CAMPUS, CHENNAI | SEPTEMBER 2019 – TILL DATE

• Teaching, Guiding and supervising Students
• Designing curriculum and syllabus for Bachelor’s & Master’s program in Faculty of Business Administration – Board of Studies
• IQAC Criteria Champion & ISO Co-ordinator
• Vinayaga Mission Research Foundation (VMRF) Deemed to be University approved Ph.D. supervisor
• Co-ordinating for Industrial relations, Admissions and Placements

PROGRAM LEADER | OLYMPIA COLLEGE, MALAYSIA| AUGUST 2014 – AUGUST 2019

Head of Department – School of Business Management

• University of the West of Scotland, MBA
• IPE (Paris) MBA & IPE (Paris) Bachelor’s in International Business
• Diploma in Business Management

Subjects taught

• Marketing Management
• E-Marketing
• Principles of Management
• Organizational behavior
• Introduction to strategic management
• Managing Business Strategy
• Creativity and business wealth
• Managing Organizational Health

Project supervisor for MBA students

Roles of Program Leader

• Oversees general office operations; processes and maintains necessary paperwork, records and files required to support academic program
• Monitors compliance with admission requirements, scholastic standards, plans of study, course and graduation requirements.
• Is responsible for proper registration, including rosters, grade reports and academic records.
• Assists Director in advising candidates for degree program regarding program planning and course selection.
• Works with UWS & IPE (Paris) MBA Program Leaders in reviewing admissions information, interviewing applicants, evaluating credits and recommending appropriate action for admission to program.
• Assigns work to clerical/student staff.

Program Leader

Program Leader for University of West of Scotland (UWS) and IPE (Paris) MBA program
The "Program Leader" plays the leadership role in ensuring that the overall standards maintained by the program meets the expectations and requirements of the industry, which will be descriptive and endorsed by the Academic Band.
- Responsible for the overall program at group level, facilitating the delivery of teaching learning assessment outputs to ensure academic health in conformance and compliance to good practice and standards required by the institution or other internal and external stakeholder
- University of the west of Scotland (UWS) and IPE (Paris) MBA program

ASSISTANT PROFESSOR | VEL TECH HIGH TECH ENGINEERING DR.RANGARAJAN SAKUNTHALA COLLEGE OF ENGINEERING, CHENNAI, INDIA| APRIL 2011 – AUGUST 2014
• Teaching Business Management, Principles of Marketing, Organizational behavior, International Business Management, Basics of Digital Marketing subjects for MBA students
• Guiding students for their Final Year Projects
• Arranging Seminars, Workshops and Industry-Institutional Interactions
• Worked as Admission Officer for Vel Tech Dr.RR & Dr.SR University
• Placement In-charge for MBA, MCA and Engineering Students

LECTURER | KOLEJ GEMILANG, KUALA LUMPUR, MALAYSIA| FEBRUARY 2009 – APRIL 2011

Subjects handled:

The Chartered institute of Marketing (CIM)

Professional Certificate
• Stakeholder Marketing
• Service Marketing
• Marketing Research and Information
• Professional Post Graduate Diploma in Marketing
• Emerging Themes ( Project Guide)
• Managing Corporate Reputation ( Project Guide)
The Association of Business Executives (ABE), UK Diploma & Advanced Diploma level
• Strategic Marketing Management
• Marketing Policy, Planning and Communication
• Consumer behavior
• International Marketing Management

ASSISTANT PROFESSOR | VEL TECH MULTIMEDIA (ENGINEERING) COLLEGE OF ENGINEERING, CHENNAI, INDIA| JULY 2004 – DECEMBER 2006

Nature of Job

Subjects handled for Bachelor’s and Master level students from University of Madras & Anna University
· Principles of Management
· Organizational Behavior
· Principles of Marketing
· Business Management
· Organization Seminars, Workshops and Industrial visit
· Academic activities and corporate tie-ups for the student’s project
· Coordinating for the Placement activities for Engineering, MCA, MBA students
· 
Industrial Experience
BUSINESS ANALYST | ACCTRAK21 GLOBAL K-CENTRE, SERDANG, MALAYSIA| DECEMBER 2006 – JANUARY 2009

Nature of Job

• Business Process Modeling using BPMN- Savvion, UML pad for Class diagram, activity diagram as Business modular for the DIY apps / SAAS concepts
• User requirement gathering, fine tuning the existing software as per the client’s requirements, documenting the defects and reporting for enhancements and development.
• Market research on accounting software products, highlighting the product specifications, product positioning, planning.
• Develop an in-depth understanding of the core business functionality and Leverage off existing functionality to satisfy new client requirements.

ASSISTANT MANAGER | SAMTECH INFONET LIMITED, CHENNAI, INDIA| JUNE 1999- JUNE 2004

Nature of Job
• Sales & Marketing the in house software solutions to Corporate, and on Outsourcing - SAP recovery, Upgrade & Maintenance.
• Meeting Corporate Clients and giving presentations of the Customized Software & Packaged Client server solutions like Human Resource Management Software, Accounting & Payroll Software, Hotel Management Software, Retail management etc.,
• Requirement gathering from the client and updating/Joint decision with the technical team on end user requirements
• Business Planning, handling the Branch activities as a Profit Center.

PH.D | JANUARY 2019 | BHARATHIAR UNIVERSITY, INDIA
· BUSINESS MANAGEMENT
· Topic : Perception, Attitude and Post Purchase behavior : An analytical study of online shopping behavior of Millennial in Chennai

MBA| JUNE 1999 | SRM INSTITUTE OF MANAGEMENT STUDIES, CHENNAI, INDIA
· Major: Marketing Management
· Minor: Organizational behavior
· Got distinction in Marketing Management

B.SC| JUNE 1992 | UNIVERSITY OF MADRAS, CHENNAI, INDIA
· Major: Mathematics
· Minor: Business economics