Subash Kumar Ray

With over 30 years of experience in sales and marketing of steel products, I am a seasoned and strategic leader who delivers market-oriented strategies to drive revenue, market share, and brand recognition across diverse regions. I have a proven track record of exceeding sales targets, developing and managing key accounts, and launching new products in competitive markets.

As the Head of Sales and Marketing at Moon Iron & Steel, I am responsible for generating over USD 600 million in annual revenue by selling about 1.2 million MT of rebar and billets in the Middle East, Africa, and Southeast Asia. I formulate and implement the company's sales and marketing plan, aligning it with the business objectives, revenue, and profitability goals. I also identify and cultivate long-term trusting relationships with high-volume customers, promoting the company's products, and providing excellent customer service. I am passionate about expanding the company's presence and reputation in the global steel industry, leveraging my extensive network, market research, and analytical skills.

• Head of Sales & Marketing with 30+ years of experience in Sales, Marketing, Sales Planning & Forecasting, Market Research, Business Development, Product Promotion, and Team Building across the entire value chain of iron and steel products – HBI, DRI, Slabs, Billets, HR Coils, CR Coils, Plates, Galvanized Products, PPGI Coils/Sheets, Rebar (TMT Bar), Wire Rods and Section/Structural across the world
• Responsible for sales, marketing & business development across India, Middle East, Southeast Asia, Africa, Far East, Australia, Latin America & Europe. Highly successful inachieving sales volume of about 1.5 million Mt and revenue of over USD 800 million while working with large, reputed steel manufacturing companies 
• Currently working as Head -Sales and Marketing with Moon Iron & Steel Company (MISCO), Sohar, Oman and managing businesses of 1.2 million Mt of steel Billets and Rebar (TMT Bar)- driving revenue and profitability growth 
• Expert in formulating/executing Sales Plan & Marketing Strategy to achieve business objectives, including business development, market penetration, revenue growth, and customer retention
• Led high performing sales team of about 15 professionals, setting sales quota/targets, reviewing performance; providing guidance, support, and training to enhance their performance and to ensure the achievement of sales goal and marketing objective
• Planned and executed marketing campaigns to raise awareness of products, generate leads, and drive sales. Developed marketing materials, including brochures, product catalogs, and digital content. Implemented advertising and promotional activities, both online and offline, to maximize brand visibility and market penetration
• Ensured business growth through directing and managing Business Development plan and activities securing new business opportunities in accordance with the sales and marketing objectives

Aug’19-Present: Head -Sales & Marketing 

Moon Iron and Steel Co. (MISCO), Sohar, Oman

Description: MISCO is a newly established, most modern steel mill in the GCC, located in Sohar, Sultanate Oman having capacity to produce 1.2 million MT Steel Billets and Rebar (TMT Bar)

Key Result Areas 

• Developing and implementing an effective sale and marketing strategy to meet or exceed revenue targets of over USD 600 million by selling about 1.2 million Mt of Rebar and Billets per annum   in the Middle East, Africa and Southeast Asian regions 
• Formulating and managing company's annual/quarterly/monthly sales and marketing plan and implementing strategy aligned to company’s business objective, revenue and profitability goals
• Identifying and developing strategic long-term trusting relationships with high volume key account customers to accomplish organic growth and long-term company business objectives 
• Conceptualizing business development opportunities, promoting the company products, providing customers with superior support and service to secure regular business while expanding customer base 
• Establishing MISCO brand value, generating brand awareness, and developing customer preference while presenting brands’ best features & benefits to customers
• Successfully launched Rebar in the GCC markets and promoted the product among the prospective customers 
• Built sales team and organized training programs and led them successfully for achieving sales targets and marketing objectives
• Prepare and present regular reports on sales performance, market trends, and competitor activities to the senior management 
• Instrumental in building strong external relationship with EPC contracting companies, Large Industrial buyers, Builders & Developers, Structural Consultants, Architects, Institutional Buyers, Government buyers and other B2B buyers
• Monitor competitor’s activity, analyse market trends, track key economic indicators to identify potential threat and opportunities in the market
• Conduct customer satisfaction surveys and organize customer meets periodically and evaluate customer satisfaction index (CSI) and provide feedback to management and other departments for continual improvement of products and services 
• Collaborate with cross-functional teams, including production, supply chain and finance to ensure seamless planning, forecasting for production and order servicing 
• Track and analyse sales and marketing performance metrics, such as sales, revenue, profit & loss, price trend, market share, customer acquisition, customer retention and use data-driven insights to evaluate the effectiveness of sales and marketing strategies and to make recommendations for improvement
• Spearheaded the successful implementation and adoption of the sales and marketing automation platforms (SAP SD Module)

Apr’11-Mar’19: Head -Sales & Marketing 

Jindal Shadeed Iron & Steel LLC (JSIS), Sohar, Oman 

Description: JSIS is the largest privately-owned integrated steel producer in the GCC region with state-of-the-art facilities to produce a wide range of products including Hot Briquetted Iron (HBI), round billets, square billets and rebars (TMT Bar) marketed across Oman, UAE and other GCC countries as well as to global clients across Europe, Africa and Southeast Asia

Highlights:

• Generated average annual sales volume of 1.5 million Mt and revenue of USD 800 million 
• Executed strategies for key account management and developed 30 key customers to deliver substantial contribution to sales and revenue flow 
• Drove strategic plans leading to 15% growth in revenue and 20% growth in market share in the GCC region 
• Successful spearheaded launch of rebar (TMT Bar) product in the GCC region, Southeast Asia, and Africa 
• Led Sales & Marketing Team and managed business development of the company’s product range – HBI, Billets and Rebars (TMT Bar) in the domestic as well as major international markets
• Forecasted demand, maintained sales pipelines, coordinated with production and planning department  for seamless production and order servicing to customers 
• Monitored and managed inventory, ensuring optimum inventory levels with plant and channel partners to ensure timely deliveries to the customers & maintain order to cash cycle
• Organised marketing and brand communication programs for product launch and business promotion including exhibitions, seminars, website, and social media as well as conventional media initiatives to enhance brand visibility
• Implemented Total Productive Maintenance (TPM) and ISO 9001 Quality Management System (QMS) in the department 
• Appointed sales and distribution channel partners and developed strong long-term relationships for sale of Rebar in Oman and UAE 
• Planned & organized customer satisfaction surveys and brand awareness surveys to gain strategic insights for making effective marketing decision
• Developed and managed sales/marketing operating budgets and controlled expenditures to conform to budgetary requirements

Dec’07-Mar’11: Deputy General Manager 

PT Arcelor Mittal/Nippon Steel Indonesia (PT AM/NS), West Java, Indonesia 

Description: PT AM/NS Indonesia commenced its commercial operations in 1997 and it is the largest producer of cold rolled and Galvanized steel in the private sector in Indonesia having installed capacity of 0.4 million MT

Highlights:

• Managed international sales of Cold Rolled and Galvanized Steel in Sheets and Coils
• Dealt with sales to 40 customers in 20+ countries achieving regular average monthly sales of about 10,000 MT of cold rolled and galvanized steel coils

Established the company’s presence in diverse markets including Africa – Ethiopia, Ghana, Senegal, Angola, Libya, Congo, Madagascar, Tanzania, Benin & Somalia, Asia Pacific – New Zealand, Australia, Thailand, Malaysia, Indonesia & Myanmar, the Americas – USA, Venezuela, Peru & Ecuador, and Europe 

Sep’93-Feb’05: Deputy Chief – Sales & Marketing

Steel Authority of India Ltd. (SAIL), New Delhi

Description: Steel Authority of India Ltd. (SAIL) is one of the largest steel producers of India in the public sector, produces both long and flat products in its five integrated steel plants located across India

Highlights:

• Worked in both international sales and domestic sales departments located in New Delhi, Allahabad, and Kolkata 
• Experienced in sales of entire range of steel products produced by SAIL during the tenure – Slabs, Billets, HR Coils, CR Coils, Plates, Galvanized Products, Rebar (TMT Bar), Wire Rods and Sections 
• Consistently achieved sales to markets across the Middle East, Southeast Asia, Europe and Latin America
• Worked in domestic sales offices in Kolkata & Allahabad, and managed sales to B2B customers in segments covering   government organizations, large companies, institutional buyers, builders and  project developers
• Executed strategic plans to drive OEM sales, sales through dealer networks, sales through tenders and, achieved sales volumes of 20,000 MT per month on regular basis

1993     MBA -Indian Institute of Foreign Trade ,New Delhi,India

1988     B.Tech-Jadavpur Univesity,Kolkata,India