Subhasis Bhattacharjee

In my role as an idea person, designer, and solution provider, I focus on projects related to marketing communication design, graphic design, illustrations, and animations. I have created viral videos that emphasize storytelling, with scripts that are written and directed by me. Additionally, I have significant experience in post-production editing of advertising commercials for platforms like YouTube, social media, and websites, ensuring compatibility across devices. 

In the avenue of advertising, I've had a very successful career and bagged prestigious International and domestic awards, including Cannes Lions, Spikes Asia, UN Environment Awards, Cheil Global Gold, Abby awards, etc.
 

1. Creative Director, Strategist and Manager (most relevant)

Company: Karmatech Media - Google, 
Location: Delhi
From: 12/2017 to 12/2020

Role Description: YouTube and Video Ads Specialist 

• Responsible for the creative solution for Google/YouTube and similar Video Platforms 
• Creative Direction, Strategist and Managerial activities 
• Leading a 15+ creative team of junior and senior Art Directors, Animators, Copywriters and Video Editors
• Understand data driven brief and provide direction for the final execution 
• Successfully managing a large number of projects from India, Southeast Asia and Europe regions (SEA & EMEA) 
• Simplified complex advertising and production techniques to increase output from each resource 
• Wrote scripts, design storyboards, directed videos, identified insights, built ideas, and 
• Conducted periodical workshops, teaching and training to enhance team's holistic development
• Managing stakeholders, Google CS team, internal Business team and Management 
• Setting creative benchmarks at “Think with Google” to educate clients to understand various platforms
 

1. Lecturer and Faculty - Visual Communication Design (most latest - teaching experience in multiple institutes)

University and Institute(s): OP Jindal Global University - Sonipat, World University of Design - (WUD)—Sonipat, Ecole Intuit Lab - Delhi, IVS The School of Design - Delhi, Delhi School of Communication (DSC)—Delhi, etc.
Location: Delhi/NCR
From: 01/2021 to 03/2025

Role Description: Teaching, Curriculum Design, Administration jobs

As a faculty member, I had the opportunity to teach B.Des and M.Des students at several institutions in the Delhi/NCR area. Course taught at UG/PG level:

• School of Communication, Design & Advertising (PG) • Ideation and Concept Development • Graphic Design, Drawing & Illustration • Storytelling & Storyboarding • Animation and Motion Graphics

• School of Visual Arts (UG) • Visualization and Traditional illustration • Typography and Hand Lettering • Thinking Process & Concept Development • Visualizing, Thinking and Experimenting 

• School of Design (UG) • Visual Communication, •  Basic of Advertising, Composition, and Layout design  • Character and Game Design 

Key Responsibilities: 

Teaching & Instruction Proficiency
• Curriculum Development—Design and update syllabus based on industry trends, emerging technologies, and interdisciplinary approaches.
• Innovative Pedagogy—Student-centered learning, project-based instruction, and blended learning methods to enhance engagement and creativity.
• Portfolio & Industry Readiness—Training students in portfolio development, industry-standard practices, and professional presentation skills.
• Critique & Feedback—Conducting constructive critiques and guiding students in refining their creative and conceptual thinking.

Student Mentorship & Career Guidance
• Student Mentorship—Supporting students in career guidance, industry exposure, and internship opportunities.
• Guide students in portfolio development, competitions, internships, and career pathways.

Industry Collaboration & Community Engagement
• Organize study tours, site visits, and international exchange programs
• Organize industry interactions, guest lectures, and workshops with practicing professionals/designers.
• Collaborative Industry Engagement—Partnering with design studios, advertising agencies, and cultural institutions for live projects initiatives.
• Social Media Engagement—Collaborate with students and manage the school's social media platforms, managing daily posts, reels, videos, internal creative works, covering all events, and giving graphic, visual, content, and video support. 
 

1. Design for Communities (a different working experience with the community in rural Bengal)

Company: PNAFI (GIZABO solutions) 
Location: Delhi and Kolkata (remotely operated - contractual)
From: 12/2017 to present

Role Description: Creative Director, Strategist, Manager, Trainer, and Entrepreneur 

In 2017, I started exploring the sustainable products of Bengal, our primary objective being to source products from rural Bengal and distribute them in India and internationally through our company PNAFI (products are based on the sole philosophy of "Nature First"). This initiative not only aims to enhance the livelihoods of underprivileged communities in rural Bengal but also seeks to lower costs through a direct-to-consumer (D2C) online sales model. 

During this journey, we faced a variety of challenges, such as breaking the typical mindsets of doing the same traditional products, teaching, mentoring, and drawing new design ideas; obtaining sustainable raw materials; sourcing skilled labor; maintaining quality control; and coordinating transportation logistics. My travels through different districts of Bengal, ranging from the northern hills of Siliguri to the southern Sundarbans, uncovered an unforeseen benefit: my artistic background helped me gain acceptance within various communities, including the silk weavers in Nadia, the Tibetan, Nepalese, and local groups in Siliguri, the all-female jute weavers in Hooghly district, and the honey collectors in the dense forests of the Sundarbans. 

After the initial support in the beginning years, currently I'm working remotely as a creative person.
 

1. Associate Creative Director

Company: TIMEUS Interactive Services, and Wunderman India
Location: Delhi/NCR
From: 05/2016 to 11/2017 

Role Description: Managing B2B and B2C clients, campaign design and development, client handles: Dell, Microsoft, Delmonte, etc.
 

1. Creative Partner

Company: Web2byte Advertising (Startup Design Studio) 
Location: Delhi 
From: 01/2014 to 05/2016 

Role Description: Creative Director, Strategist, Manager, Trainer, and Entrepreneur 

Focus areas: planning, organizing, commanding, coordinating, and controlling all creative outputs, including website design and development, marketing materials, app design, game design, managing animation projects, meeting with clients and sometimes negotiating on budget and timelines, and working as a total solution provider in a very small and confident team of designers, developers, animators, and editors.
 

1. Creative Director

Company: AdGlobal360 Online Advertising  
Location: Delhi/NCR
From: 05/2012 to 11/2013 

Role Description: Creative Director and Manager 

• Elevate the creative benchmarks of the agency. 
• Giving directions to the client’s websites, social media campaigns, and creative app designs. 
• Brands handles: GD Goenka University, LPU, Jabong e-commerce, Veena World Travel, etc.
• Successfully implemented interactive promotional viral video campaigns for Jabong on Facebook.  
 

1. Associate Creative Director

Company: Cheil India Advertising
Location: Delhi/NCR
From: 09/2010 to 03/2012 

Role Description: Elevate the creative benchmarks of the agency and be responsible for Samsung's digital media solutions.

Awards and achievements:

• Won multiple awards including Cannes Silver Lions, for Minus One Project developed for Samsung
• Won Spikes Asia Silver & Bronze
• Won United Nations Special Awards
• Won Cheil Global Gold Awards, Seoul, South Korea
• Won ABBY Awards 
• Won Digital Gold, The Best Campaign of the Year and Best Digital Film Awards from IAA Olive Crown
• Finalist in two more categories in Cannes Lions Advertising Festivals.
 

1. Creative Head (in multiple advertising agencies)

Company(s): 141 Sercon (WPP Group), MRM Worldwide, Centrum Media Pvt Ltd. and Olive e-Business Pvt Ltd.
Location: Delhi/NCR
From: 01/2000 to 09/2010 

Role Description: In the first 10 years in agency life, I got the chance to taste web design studios and advertising agencies. I learn, unlearn, become a listener and hands-on with everything I come across, and become a creative head from a web designer.

Work areas: 
• Art Direction
• Website design
• Promotional campaigns design, and 
• Marketing materials design
• Character Design, illustrations
• Storyboarding, Storytelling process, 
• Animation and Vendor Management

• Education 1

Institute: Pentasoft, Kolkata

Degree/Diploma: PG Diploma in Multimedia 

Field of Study: Digital Communications and Multimedia - Photoshop, Dreamweaver, Director, Animation, Adobe Premiere, 3DS Max

Overall Result (GPA): 96

From 1999 to 1999 (6 months, full-time)
 

• Education 2

Institute: Academy of Fine Arts, Kolkata

Degree/Diploma: PG Diploma in Visual Communication, (BFA) 

Field of Study: Advertising, Layout, Design, Layout & Composition, Typography, illustrations, Still Life, Life Study, Graphic Design, Painting, Sculpture, Materials, etc.

Overall Result (GPA): 79

From 1992 to 1995 (3 years, full-time)
 

• Education 3

University: Calcutta University, Kolkata

Degree/Diploma: Bachelor's (BCom) 

Field of Study: Accountancy, Business Management, Commerce, Economics

Overall Result (GPA): Pass

From 1991 to 1993 (2 years, full-time)