Sujay Raghavan

I am Sujay Raghavan, a seasoned marketing professional with 16 years of experience in driving brand growth through innovative content marketing strategies, leveraging social media platforms, and developing creative solutions that deliver measurable ROI. My extensive experience in content marketing, brand management, social media marketing, and creative strategy has equipped me with the skills to adapt to different roles and deliver results.

Throughout my career, I have consistently demonstrated my ability to develop and execute comprehensive brand management plans, develop and implement effective social media marketing campaigns, and analyse performance metrics to optimise marketing initiatives.

My achievements include:

• Content Strategy & Brand Solutions: As Head of Brand Solutions at NEWJ, I led a team of 25 members across production, post-production, creative writers, and brand strategist-manager roles. I seeded the idea of the department & put together a team of brand managers, strategists & creative producers with whom I took the business revenue from 4Cr in 2021-22 to 21Cr in 2023-24. I successfully revamped content strategy for the news editorial business with data-backed research, resulting in a 44% growth in average monthly streaming revenue within three business quarters.

• Digital & Social Media Marketing: As Content Manager at Google Play Music & Amazon Prime Music, I conceptualised and executed several programmed playlist series. For instance at amazon Prime Music, I managed to increase international music listenership growth by 3.62% from 605,000 MAUs in April 2019 to 2,175,254 MAUs in September 2021.

• Creative Strategy & ROI Effectiveness: As Senior Producer at Disney+ Hotstar & Head of Content Programming & Operations at MX Player, I developed and executed the programming & content ingestion strategy for the OTT brands while focusing on increasing brand awareness & app downloads extending to user engagement on the platform post installs. 

I am confident that my extensive experience, analytical skills, and ability to adapt to different roles make me an ideal candidate for your position. I look forward to discussing my qualifications further.

Bachelors of Management Studies (Business Administration) - Mumbai University, 2008