Sunny Parmar

• Total 5 years of Experience in SEO & Digital Marketing.
• Perform SEO Architecture activities including complete site audits and analysis on small and large scale websites.
• Job description includes website source code analysis, keyword Analysis, research and recommendation, competitive analysis, content optimization, writing keyword rich page specific tags, link promotion.
• Expertise with Google Analytics, SEO Tools such as backlink tracking tool, keyword analysis tool (Google Adwords),
• Evaluated project challenges and problem solving at the conceptual level.
• Ability to work well independently as well as in a team environment.
• Work in a cool environment.
• Having a Basic Knowledge about PPC (Search & Display Ads), Facebook & Instagram Ads .

EXPERIENCE #1

Organization : Apollonger Digital Services Pvt Ltd.

Designation           : Sr. SEO Executive

Period : Nov 2021 to  - - - (Working Now)

Role: I joined this company as a Sr. SEO Executive. My role in this company is to handle the SEO team and handle their websites. This company has their own services. So, I worked on their in-house projects. They are working in marijuana industry. Their main service is to meet patients and doctors. 

As a Sr. SEO Executive, accountable for

• To handle their SEO team and assign tasks to every person.
• Doing keyword research for low competition keywords.
• Analyzing competitors' strategies.
• Finding on-page errors on websites and fixing them.
• Finding website speed related issues & fixing them with the help of developers. (Exa; Core web vitals)
• Internal Linking of pages
• Handling Google My Business profile for local business.
• Finding niche relevant websites for guest posting
• Weekly & monthly report

EXPERIENCE #2

Organization : Zopflix Softech Pvt Ltd.

Designation           : Sr. SEO Executive

Period : Jan ’21 to Nov 2021 (9 Months)

Role: Initially, I joined this company as an SEO Executive, after 3 months they analyzed my work and promoted me as a Sr. SEO Executive. 

This company is a subsidiary of the main branch of Shipra Travels. As they work in the Travel industry, they have their travel websites. So, in this company, I worked on their in-house projects.

As a SEO Executive, accountable for

• My main focus is on On-Page SEO. Removing errors on the website, doing keyword research of low competition keywords for blogs, Internal linking, Analyzing competitor's strategies, doing guest posts for quality backlinks, etc.
• Then after 3 months, They gave me the travanya. com website. I worked on this website from scratch. Each & everything is planned by me.  First, I select the design and work with a designer to create a unique website design. Then, I start planning for website content. I did keyword research for this website and then started working with content writers to create high-quality & SEO-friendly content. For this website, I create a content cluster technique for better ranking.
• Initial Traffic Analysis and Report Generation
• Creation and Implementation of meta tags
• Google XML Sitemap Creation, robots.txt file creation and uploading on websites.
• Image optimization like Implementation of Alt and Anchor text for all images
• Manage SEO knowledge, Updates and Practices to implement new SEO strategies
• Reporting weekly and monthly

EXPERIENCE #3

Organization : Jaw Dropping Marketing Pvt. Ltd.

Designation           : SEO Executive

Period : Feb ’19 to Dec 2020 (1 Year 11 Months)

Role: As a search engine optimizer, I have placed 20 + sites on the #1 page in the major search engines, almost worked on all business domains and my responsibilities range from awarding the project Pre optimization ranking report to post optimization-ranking report.

As a SEO Executive, accountable for

• Keyword Research and analysis - To search non-competitive Keywords having high Search Volume with less competition is the key to get good ranking in Major Search Engines.
• Competitive Analysis
• Map Optimization for websites
• Developing and implementing effective SEO strategies for various websites with the goal of improving their overall visibility on the internet
• Initial Traffic Analysis and Report Generation
• Adding Keyword related pages into the website
• Creation and Implementation of meta tags
• Google XML Sitemap Creation, robots.txt file creation and uploading on websites.
• Inner link navigation structure.
• Image optimization.
• Apply 404 URL redirects to the website.
• Implementation of Alt and Anchor text for all images
• Blog customization into the site.
• Social Media Optimization and Marketing (Facebook Marketing, Youtube Marketing &  Also Knowledge of Instagram Marketing)
• Content improvements
• Competitive Analysis, Marketing Strategies Plan and SEO Optimization Updates
• Manage SEO knowledge, Updates and Practices to implement new SEO strategies
• Reporting weekly and monthly
• Google Analytics reporting for clients
• Implement On Page in various platforms of websites i.e. wordpress.
• Having Knowledge about Canva.

EXPERIENCE #4

Organization : T&G Productions Pvt. Ltd.

Designation           : Digital Marketing Executive

Period : Nov ’17 to Jan 2019 (1 Year 3 Months)

Role:

• Since this company was working with Canada based clients. I worked on the client’s projects. With time, my job role was changed according to company requirements.
• Initially, I worked on Off-Page techniques like building backlinks (business listings, directory submission, social bookmarking, classified ads, forum submissions, blog commenting, etc.)
• Then I started working on On-Page tasks like (Creating Titles, Descriptions, H1, H2), Blog Submission on WordPress, Keyword Research, Competitors Analysis, etc.
• After 4 months of joining, I started working on Social Media Platforms Like Facebook, Twitter, LinkedIn, Instagram, Pinterest, YouTube, etc.
• I learned all the basic information about these social media platforms. Like: How to increase followers, increase reach, engagement, and likes. I started implementing all these strategies to client’s projects and get very good results. For 5 Months I worked as a Social Media Executive in this company.
• As I worked in the SEO & SMO field. I started implementing some of my techniques on Client projects. That helps to increase SEO ranking as well as social media engagement. 
• After that, they shifted me to the PPC department. I started learning about Paid advertisements on Google & Facebook. 
• I started handling the Client’s Google PPC Campaigns & Facebook Campaigns. 
• I was handling 12 Google PPC projects & 20+ Facebook client projects. I have worked in this department for 6 months. Then I changed my job & joined Jaw Dropping Marketing as an SEO Executive.

• B.Tech Engineering from Sant Baba Bhag Singh Institute of Engineering & Technology - Punjab Technical University 2012-2015 (70%)
• Diploma of Engineering from Pt. J.R. Polly Technical College of Engineering. 2009-2012 (67%)
• 12th from S.D. Senior Secondary School, Hoshiarpur - Punjab School Education Board (PSEB) 2009 (64%)

10th from Saini Sabha Senior Model School, Hoshiarpur. - Punjab School Education Board (PSEB) 2007 (62%)