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Sunny Parmar

Sunny Parmar

Sr. SEO Executive
Chandigarh, Chandigarh

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About Sunny Parmar:

  • Total 5 years of Experience in SEO & Digital Marketing.
  • Perform SEO Architecture activities including complete site audits and analysis on small and large scale websites.
  • Job description includes website source code analysis, keyword Analysis, research and recommendation, competitive analysis, content optimization, writing keyword rich page specific tags, link promotion.
  • Expertise with Google Analytics, SEO Tools such as backlink tracking tool, keyword analysis tool (Google Adwords),
  • Evaluated project challenges and problem solving at the conceptual level.
  • Ability to work well independently as well as in a team environment.
  • Work in a cool environment.
  • Having a Basic Knowledge about PPC (Search & Display Ads), Facebook & Instagram Ads .

Experience

EXPERIENCE #1

Organization : Apollonger Digital Services Pvt Ltd.

Designation           : Sr. SEO Executive

Period : Nov 2021 to  - - - (Working Now)

 

Role: I joined this company as a Sr. SEO Executive. My role in this company is to handle the SEO team and handle their websites. This company has their own services. So, I worked on their in-house projects. They are working in marijuana industry. Their main service is to meet patients and doctors. 

 

 

As a Sr. SEO Executive, accountable for

  • To handle their SEO team and assign tasks to every person.
  • Doing keyword research for low competition keywords.
  • Analyzing competitors' strategies.
  • Finding on-page errors on websites and fixing them.
  • Finding website speed related issues & fixing them with the help of developers. (Exa; Core web vitals)
  • Internal Linking of pages
  • Handling Google My Business profile for local business.
  • Finding niche relevant websites for guest posting
  • Weekly & monthly report

 

 

EXPERIENCE #2

Organization : Zopflix Softech Pvt Ltd.

Designation           : Sr. SEO Executive

Period : Jan ’21 to Nov 2021 (9 Months)

 

Role: Initially, I joined this company as an SEO Executive, after 3 months they analyzed my work and promoted me as a Sr. SEO Executive. 

 

This company is a subsidiary of the main branch of Shipra Travels. As they work in the Travel industry, they have their travel websites. So, in this company, I worked on their in-house projects.

 

 

As a SEO Executive, accountable for

  • My main focus is on On-Page SEO. Removing errors on the website, doing keyword research of low competition keywords for blogs, Internal linking, Analyzing competitor's strategies, doing guest posts for quality backlinks, etc.
  • Then after 3 months, They gave me the travanya. com website. I worked on this website from scratch. Each & everything is planned by me.  First, I select the design and work with a designer to create a unique website design. Then, I start planning for website content. I did keyword research for this website and then started working with content writers to create high-quality & SEO-friendly content. For this website, I create a content cluster technique for better ranking.
  • Initial Traffic Analysis and Report Generation
  • Creation and Implementation of meta tags
  • Google XML Sitemap Creation, robots.txt file creation and uploading on websites.
  • Image optimization like Implementation of Alt and Anchor text for all images
  • Manage SEO knowledge, Updates and Practices to implement new SEO strategies
  • Reporting weekly and monthly

 

EXPERIENCE #3

Organization : Jaw Dropping Marketing Pvt. Ltd.

Designation           : SEO Executive

Period : Feb ’19 to Dec 2020 (1 Year 11 Months)

 

Role: As a search engine optimizer, I have placed 20 + sites on the #1 page in the major search engines, almost worked on all business domains and my responsibilities range from awarding the project Pre optimization ranking report to post optimization-ranking report.

 

As a SEO Executive, accountable for

  • Keyword Research and analysis - To search non-competitive Keywords having high Search Volume with less competition is the key to get good ranking in Major Search Engines.
  • Competitive Analysis
  • Map Optimization for websites
  • Developing and implementing effective SEO strategies for various websites with the goal of improving their overall visibility on the internet
  • Initial Traffic Analysis and Report Generation
  • Adding Keyword related pages into the website
  • Creation and Implementation of meta tags
  • Google XML Sitemap Creation, robots.txt file creation and uploading on websites.
  • Inner link navigation structure.
  • Image optimization.
  • Apply 404 URL redirects to the website.
  • Implementation of Alt and Anchor text for all images
  • Blog customization into the site.
  • Social Media Optimization and Marketing (Facebook Marketing, Youtube Marketing &  Also Knowledge of Instagram Marketing)
  • Content improvements
  • Competitive Analysis, Marketing Strategies Plan and SEO Optimization Updates
  • Manage SEO knowledge, Updates and Practices to implement new SEO strategies
  • Reporting weekly and monthly
  • Google Analytics reporting for clients
  • Implement On Page in various platforms of websites i.e. wordpress.
  • Having Knowledge about Canva.

 

EXPERIENCE #4

Organization : T&G Productions Pvt. Ltd.

Designation           : Digital Marketing Executive

Period : Nov ’17 to Jan 2019 (1 Year 3 Months)

 

 

Role:

  • Since this company was working with Canada based clients. I worked on the client’s projects. With time, my job role was changed according to company requirements.
  • Initially, I worked on Off-Page techniques like building backlinks (business listings, directory submission, social bookmarking, classified ads, forum submissions, blog commenting, etc.)
  • Then I started working on On-Page tasks like (Creating Titles, Descriptions, H1, H2), Blog Submission on WordPress, Keyword Research, Competitors Analysis, etc.
  • After 4 months of joining, I started working on Social Media Platforms Like Facebook, Twitter, LinkedIn, Instagram, Pinterest, YouTube, etc.
  • I learned all the basic information about these social media platforms. Like: How to increase followers, increase reach, engagement, and likes. I started implementing all these strategies to client’s projects and get very good results. For 5 Months I worked as a Social Media Executive in this company.
  • As I worked in the SEO & SMO field. I started implementing some of my techniques on Client projects. That helps to increase SEO ranking as well as social media engagement. 
  • After that, they shifted me to the PPC department. I started learning about Paid advertisements on Google & Facebook. 
  • I started handling the Client’s Google PPC Campaigns & Facebook Campaigns. 
  • I was handling 12 Google PPC projects & 20+ Facebook client projects. I have worked in this department for 6 months. Then I changed my job & joined Jaw Dropping Marketing as an SEO Executive.

Education

  • B.Tech Engineering from Sant Baba Bhag Singh Institute of Engineering & Technology - Punjab Technical University 2012-2015 (70%)
  • Diploma of Engineering from Pt. J.R. Polly Technical College of Engineering. 2009-2012 (67%)
  • 12th from S.D. Senior Secondary School, Hoshiarpur - Punjab School Education Board (PSEB) 2009 (64%)

10th from Saini Sabha Senior Model School, Hoshiarpur. - Punjab School Education Board (PSEB) 2007 (62%)

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