Surojit Rudra

MBA with Dynamic Sales Professional with 13+ years of exp in Channel Sales, Retail Operations, Sales & Marketing, Training, Brand Awareness, Account Management, Distribution, Business Development & Team Handling.

Since June’21 to Till Date: ShareChat as Area Sales Manager- Jamshedpur/Jharkhand  Appoint and manage Channel Partners in defined market geography.  Branding new product  Access, clarify and validate partner needs and performances at regular intervals  Effectively service retailers expand distribution and strengthen trade relationships.  Responsible for generating revenue and achieve monthly sales targets.  Maintain ROI of Channel Partners by managing primary secondary and tertiary sales.  Lead a team of 4 Territory Sales Managers.  Managing, training, and providing overall guidance to the sales team of an assigned territory.  Setting reasonable sales targets to be achieved by the sales team.  Monitoring the performance of the sales team and motivating members to meet or exceed sales targets.  Collecting customer feedback and providing updates to senior management.  Traveling to potential and existing customers within an assigned sales area to present company offerings and build brand awareness.  Developing and sustaining long-term relationships with customers.  Implementing a sales management process to assist the sales team in identifying and prioritizing key customers and prospects.  Manage BTL activities in retail outlets and ensure brand visibility in the assigned territory.  Expand town coverage and distribution outlets to build extraction intensity.  Acquire new customers by various execution strategies.  Closely monitoring competitor activities and their offerings to plan effectively. ACHEVEMENTS Awarded Best Performer in 2021-22. Best Region & net revenue contributor in Apr to Oct 2022 Joined as a TSM profile & got promoted in ASM within 9 months of Period. Got opportunity to share best practices in open forum. 

From July’17 to June’21: Relaxo Footwear Ltd., Jamshedpur as Area Sales Manager, Covered area East & West Singhbhum & Saraikela Kharsawan district, Jamshedpur Territory .Handling sales / marketing operations, thereby achieving increased retail business for the products.  Analyze business potential & execute strategies to drive sales to achieve the given targets.  Identify & explore new markets, tap profitable business opportunities.  Conducting detailed market study to analyze the latest market trends and tracking competitor activities and providing valuable inputs for fine tuning the selling and the marketing strategies.  Manage of the distributor point in terms of compliance, efficiency, track of delivery from distributor to consumer, manage distributor's overhead expenses and ensure payments for the same.  Overall accountable for all operational programs in the assigned area.  Focusing on Redistribution of different products.  Checking the desired requirements of the company at distributor level (like go down space, manpower requirement, sales force training etc.)  Responsible for planning & achieving monthly/ yearly targets.  Maintaining and enhancing trade relations.  Implement all activations (Trade/Consumer) & merchandising (Visibility) programs.  Facilitate timely and quality feedback for all activities as per guidelines.  New product launches and market acceptance.

From Feb’13 to July’17: Parle Biscuits Pvt Ltd, Jamshedpur as Sales Officer. Covered area East & West Singhbhum & Saraikela Kharsawan district, Jamshedpur Territory  To handle Distributors & Dealer’s to ensure the primary as well as secondary sales.  Identifying and developing new market for business penetration.  Identifying business opportunities through market surveys and mapping as per targeted plans.  Monitoring competitor activities and devising effective counter measures.  Driving sales efforts throughout distributor sales force and acquiring control over market.  Evaluating performance & monitoring distributor sales and marketing activities.  Preparing sales report on daily and monthly basis.  Communicating and monitoring targets of the territory.  Planning and executing Business Plans. ACHEVEMENTS Achieved AOP every quarter & earned Incentive as well. 

From Feb’08 to Jan’13: Adecco India Pvt Ltd, Jamshedpur as Business Development Executive.  Address customer satisfaction issues promptly. Develops a business plan.  Prepares action plans for effective search of sales leads and prospects.  Maintains accurate records of all pricing, sales, and activity reports.  Account Management- handling various clients & managing relationships  To provide the service and resolve escalation of existing accounts.  Achieve sales revenue targets and define strategy to achieve these targets and to follow the set strategy punctually.  Responsible for P&L Account & branch operations.  Address customer satisfaction issues promptly. ACHEVEMENTS Turned around a loss making branch into a profit making branch in 8 months’s time. Best Branch & net add contributor in 2012.Earned Incentive in every year.

Master in Business Administration , Specialization- Marketing